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Topic: Hennessy

Type
Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

December 15, 2014, 12:33 AM EST

How a Speed Demon From a Century Ago Got Hennessy's Heart Racing Droga5 introduces millennials to Sir Malcolm Campbell

IDEA: Can an Englishman who died in 1948 convince American millennials to drink cognac in 2013? Hennessy hopes so. The brand has been urging consumers 21-34 to chase their "Wild Rabbit"…

November 19, 2013, 8:57 AM EST

Adidas Makes Gains Among Black Consumers, L'Oréal Lags Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

July 26, 2013, 7:17 AM EDT

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