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Topic: Hennessy

10 of the Best Ads That Highlighted Droga5's Craftsmanship and Creativity in 2016

Adweek's U.S. Agency of the Year showed humor and heart

Droga5, Adweek's U.S. Agency of the Year, produced a wide range of work in 2016 for clients ranging from Johnsonville to Hennessy. Some ads will likely make you laugh, while…

U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success

At 10 years old, the shop is firing on all cylinders

Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a "strong soul." These are "the ones that are consistent, retain…

Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results

3 times better CPMs, says Laundry Service

People love vertical videos, and therefore so do brands. Snapchat proved that to the world, and now it looks like Facebook may very well do the same. Facebook's vertical video ads…

Droga5 Brought Some Wild Tech Bells and Whistles to This Interactive Hennessy Site

Mirroring the craft of making a bottle of V.S.O.P Privilège

Some of the best marketing embodies the brand promise you're trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that…

Droga5 Beautifully Tells One of History's Most Incredible Father-Son Stories for Hennessy

Reaching for heaven and earth with the Piccards

If you're looking for iconic brand ambassadors for your adventure-themed liquor campaign, you could do a lot worse than the Piccards, the father and son who accomplished incredible—and incredibly parallel—exploring…

Infographic: The Recipe for a Successful Booze Brand

Tradition mixes well with engagement, social media and a dash of celebrity

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends…

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge

With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

How a Speed Demon From a Century Ago Got Hennessy's Heart Racing

Droga5 introduces millennials to Sir Malcolm Campbell

IDEA: Can an Englishman who died in 1948 convince American millennials to drink cognac in 2013? Hennessy hopes so. The brand has been urging consumers 21-34 to chase their "Wild Rabbit"…

Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

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