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Topic: Heinz

Facial-Tracking Technology Shows These 5 Super Bowl Ads Were the Most Engaging

Animals and ultrasounds struck a chord with viewers

While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most…

Ranking the Super Bowl's Top 5 Animal Ads: From the Cuddly and Cute to the Downright Strange

Wiener dog stampede, singing sheep and more

No Super Bowl would be complete without a few furry friends filling the screen, and this year's Big Game was no different. The use of adorable baby animals has always been…

Heinz Releases the (Adorable) Hounds in This Hilarious Super Bowl Commercial

David creates 'weiner stampede' to promote ketchup

Heinz's Big Game spot is going to the dogs—literally.  The company today released its 2016 Super Bowl spot from creative shop David in Miami. The 30-second ad, part of a larger…

Kraft Heinz Calls a Review of All Creative Assignments

Recently merged food giant looks to cut costs

When Kraft and Heinz united a few months ago, industry watchers expected an agency shakeout. The first shoe dropped in August, when the newly combined global foods giant consolidated media chores…

Heinz Is Very Sorry for Ketchup Bottle's QR Code That Led to a Porn Site

The perils of letting a domain lapse

As proof that time makes fools of us all, an out-of-date Heinz ketchup QR code sent unsuspecting German man David Korell to a hardcore pornography site. The code was part…

Kraft Foods and Heinz Will Merge to Create a $28 Billion Grocery Powerhouse

Will become world's fifth-largest food and beverage company

The grocery game, already led by a handful of corporations with sprawling brand portfolios, is about to get a beefier new player. Kraft Foods and Heinz announced today they will merge…

CPG Marketers Are Going Digital With Loyalty Programs

Use third-party data efforts to connect with consumers

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs…

Heinz Ketchup Hums Itself a Happy Tune in Its Return to the Super Bowl

See the musical ad by Cramer-Krasselt

Heinz Ketchup walks the line between humorous and heartfelt in its first Super Bowl ad in 16 years, an extended version of which hit the web Thursday. The spot (see it…

Heinz Ketchup Returns to the Super Bowl After 16 Years With an Ad About Happy Memories

Cramer-Krasselt preps :30

America's favorite sporting event is about to get reacquainted with America's Favorite Ketchup. Heinz Ketchup will return to the Super Bowl on Feb. 2 with a 30-second commercial from Cramer-Krasselt in…

Meet 4 Agency Execs With British and European Roots That Are Based in N.Y.

Is there a shortage of high-level U.S. talent?

‘If I can make it there, I’ll make it anywhere ...’ The timeless lyrics sung by the Chairman of the Board hold a particular relevance to the agency world. Helming the…

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