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Topic: Heinz

CPG Marketers Are Going Digital With Loyalty Programs Use third-party data efforts to connect with consumers

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs…

July 27, 2014, 9:28 PM EDT

Heinz Ketchup Hums Itself a Happy Tune in Its Return to the Super Bowl See the musical ad by Cramer-Krasselt

Heinz Ketchup walks the line between humorous and heartfelt in its first Super Bowl ad in 16 years, an extended version of which hit the web Thursday. The spot (see it…

January 30, 2014, 1:22 PM EST

Heinz Ketchup Returns to the Super Bowl After 16 Years With an Ad About Happy Memories Cramer-Krasselt preps :30

America's favorite sporting event is about to get reacquainted with America's Favorite Ketchup. Heinz Ketchup will return to the Super Bowl on Feb. 2 with a 30-second commercial from Cramer-Krasselt in…

January 7, 2014, 2:37 PM EST

Meet 4 Agency Execs With British and European Roots That Are Based in N.Y. Is there a shortage of high-level U.S. talent?

‘If I can make it there, I’ll make it anywhere ...’ The timeless lyrics sung by the Chairman of the Board hold a particular relevance to the agency world. Helming the…

October 14, 2013, 10:05 PM EDT

Adweek's Top 10 Commercials of the Week Coke gets moving, Pepsi MAX gets Barry Sanders, and Nike gets more mileage out of 'Just do it'

In this new spot for Heinz Beanz, little brother Charlie may be infuriating in his inability to keep up and his knack for toy destruction, but older brother Tom still…

August 23, 2013, 8:47 AM EDT

Ad of the Day: Heinz Beanz Crafts the Perfect Story of Brotherly Love Tom and Charlie, allies to the end

In the U.S., Heinz Baked Beans are generally known as a retro food item and/or Mad Men plot device. But in the U.K., where they're sold as "Heinz Beanz," they're…

August 22, 2013, 2:18 PM EDT

Top 10 Commercials of the Week: Oct. 5-12 Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks

This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO…

October 12, 2012, 10:01 AM EDT

With Winter Coming, Heinz Tries to Warm You Up With a Bowl of Soup British spot looks on the bright side

Most folks are lapping up this Heinz Classics Soup spot from London ad agency AMV BBDO and director Jeff Labbe. Frankly, I'm not stirred. "I Love Winter" depicts an oh-so-average…

October 5, 2012, 10:30 AM EDT

Heinz ketchup ads do fine without the bottle

This Heinz spot from AMV BBDO in London is right about one thing: Holding an invisible glass bottle upside down while you pretend to slap the bottom of it is…

June 10, 2009, 10:44 AM EDT

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