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Topic: Heinz

Kraft Foods and Heinz Will Merge to Create a $28 Billion Grocery Powerhouse

Will become world's fifth-largest food and beverage company

The grocery game, already led by a handful of corporations with sprawling brand portfolios, is about to get a beefier new player. Kraft Foods and Heinz announced today they will merge…

CPG Marketers Are Going Digital With Loyalty Programs

Use third-party data efforts to connect with consumers

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs…

Heinz Ketchup Hums Itself a Happy Tune in Its Return to the Super Bowl

See the musical ad by Cramer-Krasselt

Heinz Ketchup walks the line between humorous and heartfelt in its first Super Bowl ad in 16 years, an extended version of which hit the web Thursday. The spot (see it…

Heinz Ketchup Returns to the Super Bowl After 16 Years With an Ad About Happy Memories

Cramer-Krasselt preps :30

America's favorite sporting event is about to get reacquainted with America's Favorite Ketchup. Heinz Ketchup will return to the Super Bowl on Feb. 2 with a 30-second commercial from Cramer-Krasselt in…

Meet 4 Agency Execs With British and European Roots That Are Based in N.Y.

Is there a shortage of high-level U.S. talent?

‘If I can make it there, I’ll make it anywhere ...’ The timeless lyrics sung by the Chairman of the Board hold a particular relevance to the agency world. Helming the…

Adweek's Top 10 Commercials of the Week

Coke gets moving, Pepsi MAX gets Barry Sanders, and Nike gets more mileage out of 'Just do it'

In this new spot for Heinz Beanz, little brother Charlie may be infuriating in his inability to keep up and his knack for toy destruction, but older brother Tom still…

Ad of the Day: Heinz Beanz Crafts the Perfect Story of Brotherly Love

Tom and Charlie, allies to the end

In the U.S., Heinz Baked Beans are generally known as a retro food item and/or Mad Men plot device. But in the U.K., where they're sold as "Heinz Beanz," they're…

Top 10 Commercials of the Week: Oct. 5-12

Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks

This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO…

With Winter Coming, Heinz Tries to Warm You Up With a Bowl of Soup

British spot looks on the bright side

Most folks are lapping up this Heinz Classics Soup spot from London ad agency AMV BBDO and director Jeff Labbe. Frankly, I'm not stirred. "I Love Winter" depicts an oh-so-average…

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