Advertisement

Topic: Heineken

Adweek's Top 5 Commercials of the Week: May 9-16

Brands are driving, riding and never looking back. Vote for your favorite

Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably,…

Ad of the Day: Heineken Unlocks the Secrets of a City in Latest Blockbuster

Also, special new bottle designs

For Heineken's peripatetic "Man of the World," it's time for a staycation. In this new spot from Wieden + Kennedy Amsterdam—the seventh film in "The Legends" series—the charming, resourceful and worldly…

YouTube's 'Google Preferred' Has a 1% Ad Tier, Too

Brands can go super premium

When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site's executives lauded the ability for brands to target pre-roll ads against…

YouTube Will Let Brands Target Top 5 Percent of Its Videos

Johnson & Johnson and Heineken have beta-tested 'Google Preferred'

YouTube is attempting to assuage advertiser concerns about showing up next to poor content by rolling out Google Preferred. The feature allows brands to target pre-roll ads against the top…

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work

Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

Does Foursquare Offer Enough to Woo Advertisers Long Term?

Some stats on the social-mobile company

During this year’s mercilessly cold winter, Foursquare managed to reignite its business, scoring a $15 million funding round from Microsoft as well as a three-month integrated campaign with Heineken. The…

Gooooaaalll! Fox Deportes Amplifies on Twitter

First Spanish-speaking media company joins program

Twitter’s second-screen Amplify program now promotes brands en Español, too. Fox Deportes and Heineken are using Twitter’s Amplify to share highlights of the UEFA Champions League tournament, Adweek has learned,…

Heineken Is Turning to Foursquare to Target U.S. Fans of European Football

Branded apps continue to wane

In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free…

Ad of the Day: Heineken Wants Guys to Show Their Feelings This Valentine's Day

Are you man enough for #DateInABox?

It's Feb. 11. You know what that means? There are only three days left until Valentine's Day! Oh, and it also means you'd better have solid dinner plans for Friday…

Adweek's Top 5 Commercials of the Week: Dec. 6-13

Holiday cheer, gender roles and thrill rides—vote for your favorite spot

Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer.  Three of our picks this week are holiday spots. The other two are…

Advertisement