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Topic: Heineken

Heineken Is Turning to Foursquare to Target U.S. Fans of European Football Branded apps continue to wane

In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free…

February 18, 2014, 12:24 PM EST

Ad of the Day: Heineken Wants Guys to Show Their Feelings This Valentine's Day Are you man enough for #DateInABox?

It's Feb. 11. You know what that means? There are only three days left until Valentine's Day! Oh, and it also means you'd better have solid dinner plans for Friday…

February 11, 2014, 3:14 PM EST

The Worst Brand Extensions of 2013 What were they thinking?

January 14, 2014, 12:53 AM EST

The 10 Most Watched Ads on YouTube in December Kobe and Messi destroy the competition

Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful…

January 10, 2014, 12:56 PM EST

Adweek's Top 5 Commercials of the Week: Dec. 6-13 Holiday cheer, gender roles and thrill rides—vote for your favorite spot

Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer.  Three of our picks this week are holiday spots. The other two are…

December 13, 2013, 10:16 AM EST

Ad of the Day: Heineken Gets Holiday Revelers to Sing Karaoke for 30,000 Strangers Would you say yes to this?

Depending on your views (or ability to carry a tune), karaoke can be a fun way to let loose among friends or a guaranteed path to total embarrassment. This year,…

December 12, 2013, 4:34 PM EST

Ad Legend Jeff Goodby Wonders If We’re All Part of One Big Thinking Machine Do you share a brain with him?

Do you ever feel like all of our collective intelligences add up to one Big Human Brain designed to entertain us, move us, inform us and crack us up? I was…

November 10, 2013, 8:32 PM EST

Heineken Plays Second Game of Departure Roulette With People Who Tweeted About the First One W+K's surprising sequel

Heineken and Wieden + Kennedy in New York revisit the concept of unscheduled trips in this sequel to their popular Departure Roulette stunt. That effort, from the summer, dared JFK…

September 27, 2013, 9:43 AM EDT

CBS Sees Potential for Mid-Market Advertisers in Twitter Amplify Media giant is latest conquest

To say that David Morris, CBS Interactive chief customer officer, is bullish on Twitter would be an understatement. The media exec called Twitter "the No. 1 social network in the…

September 23, 2013, 1:52 PM EDT

Heineken's Reality-Style Ads Are Raking In YouTube Views Final installment in the oddball adventure campaign

Two guys—one Irish, one Polish—wake up handcuffed to each other on a remote island in the Philippines. No, it’s not the start of a bad joke. It’s actually a new…

September 2, 2013, 9:59 PM EDT

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