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Topic: Heineken

10 Must-See Digital Marketing Stats From the Week: Dec. 1-5

Black Friday and social media data galore

Here are this week's 10 most interesting stats from the digital marketing space, including a few early holiday season returns and some intriguing numbers around Facebook ads. Check them out…

Heineken Delivers the Party to You as Part of Its Holiday Twitter Campaign

Need some cheer? Try tweeting at the Dutch beer brand

Home delivery is a big trend these days, with car services like Uber and Lyft teaming with brands for one-off campaigns. Now Heineken is putting its own twist on the…

Heineken Is Cannes' Marketer of the Year

Past honorees include Coca-Cola and Mars

The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and…

Heineken Is Cornering the Beer Market for Soccer Fans

Pours $40 million into MLS

Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal. The Dutch brewer continues its soccer offensive and replaces Budweiser,…

8 Big, Fat Stats From Advertising Week

Kik and ESPN show that mobile is gradually taking over digital

Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that…

Brand Awareness for Heineken's New Beer Quickly Reached 23% With Mobile Push

Tactic pays off for tequila-inspired drink

Mobile advertising has long been regarded as a tactic for retailers and brands to drive conversions and lead generation, but that stereotype is changing to favor brand-building, according to Heineken's…

5 Hottest Twitter Innovations From Brands

Find a bar by tweeting Heineken, and others

Big name marketers are testing just about any type of interaction on Twitter these days to stand out. While some marketers are bulking up their tweets with buttons to drive sales,…

U.S. Open Sponsors Will Serve On-Site Digital Activations to Tennis Fans

Heineken, Mercedes-Benz among brands looking to score

When the hordes of spectators descend on the Billie Jean King National Tennis Center in Queens, N.Y., this week for the U.S. Open, brands will pull out all the stops…

Ad of the Day: Neil Patrick Harris Doesn't Get Why He Can't Drink Heineken Light on TV

But here's the explanation, if you're interested

Most ad agencies that work with alcohol brands have a general loathing for the myriad guidelines that shackle them from showing much of anything, including someone drinking a beer.  But in…

Heineken's New Twitter-Based Service Helps Users Choose Their Next Adventure

Brand's @wherenext service helps users find their city's hot spots

Heineken's new @wherenext Twitter-based service helps users combat the fear of missing out and discover their city's hot spots. To use the service, consumers simply tweet @wherenext and geo-tag their location…

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