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Topic: Heineken

Heineken Hid a Rugby Legend Inside a Dublin Pub. Here's What Happened Next

A slow, satisfying reveal for hard-core fans

Days before the opening match of the Rugby World Cup, Heineken surprised a Dublin pub chock-full of rugby fans with the coolest prize machine ever. In exchange for their names and…

Craft Brewer Lagunitas Says Heineken Deal Marks the End of Its 'Startup' Phase

Founder sees move as a chance at expansion, not selling out

Lagunitas founder Tony Magee knows how it sounds when you hear a craft brewer is selling a 50 percent stake to a global powerhouse like Heineken. But he insists this…

Twitter Users Think Google Copied Heineken With Its New Logo's Crooked 'e'

But industry experts see smart branding

Yesterday, Google introduced the world to its new visual identity, a serif-free logo and colorful interactive icons. The new look and feel—the brand's attempt to make interacting with Google on its…

Heineken Hopes to Create a Subway Symphony by Making Musical Turnstiles

But so far, New York's MTA is silent

If things go according to plan, the sounds of the New York subway system could change by 2019. At least, that's what Heineken is hoping. The idea—making the sound of subway…

Heineken Wants to Show You the Coolest Shops and Restaurants in 5 Cities

Brand makes an interesting analog move

For the past six years, Heineken has enlisted 100 culture and fashion influencers across the country to quietly hawk beer. Well, kind of. Each year, the brand works with fashion designers…

Heineken Taps Publicis As New Creative Lead Agency 2 Weeks After W+K Exit

Assignment came without a review

Publicis Worldwide will assume lead global creative responsibilities for the Heineken brand, following the split between the world's third-largest brewer and Wieden + Kennedy two weeks ago. The Publicis Groupe network…

With Better Targeting, Alcohol Brands Bet Big on Digital

Annual budgets increase as much as 50 percent

For years, beer and spirits brands steered clear of digital marketing and social media because of challenges in making sure posts do not break strict regulations by pitching underage consumers.…

Why the Timing of the Heineken-Wieden Split Is Particularly Unfortunate

Still, 5 years is a respectable run

It's a case of bad timing. A week before Heineken will be feted at Cannes Lions for its global advertising success across several brands, the brewer has parted ways with Wieden +…

How Heineken’s Special Blend of Storytelling and Science Won the Day

Brewer takes home Cannes' top marketing award

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in…

Heineken's New Legend Leads a Romp Through the Parisian Underground

W+K rolls out 'The Insider'

Men who drink Heineken are still going on wild romps through the world's most colorful cities, but now one is leading a gaggle of clueless tourists as well. In this new…

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