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Topic: Heineken

8 Big, Fat Stats From Advertising Week

Kik and ESPN show that mobile is gradually taking over digital

Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that…

Brand Awareness for Heineken's New Beer Quickly Reached 23% With Mobile Push

Tactic pays off for tequila-inspired drink

Mobile advertising has long been regarded as a tactic for retailers and brands to drive conversions and lead generation, but that stereotype is changing to favor brand-building, according to Heineken's…

5 Hottest Twitter Innovations From Brands

Find a bar by tweeting Heineken, and others

Big name marketers are testing just about any type of interaction on Twitter these days to stand out. While some marketers are bulking up their tweets with buttons to drive sales,…

New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt

Shhhhhhhh!

Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players. As…

U.S. Open Sponsors Will Serve On-Site Digital Activations to Tennis Fans

Heineken, Mercedes-Benz among brands looking to score

When the hordes of spectators descend on the Billie Jean King National Tennis Center in Queens, N.Y., this week for the U.S. Open, brands will pull out all the stops…

Ad of the Day: Neil Patrick Harris Doesn't Get Why He Can't Drink Heineken Light on TV

But here's the explanation, if you're interested

Most ad agencies that work with alcohol brands have a general loathing for the myriad guidelines that shackle them from showing much of anything, including someone drinking a beer.  But in…

Heineken's New Twitter-Based Service Helps Users Choose Their Next Adventure

Brand's @wherenext service helps users find their city's hot spots

Heineken's new @wherenext Twitter-based service helps users combat the fear of missing out and discover their city's hot spots. To use the service, consumers simply tweet @wherenext and geo-tag their location…

Heineken Runs Instagram Campaign for Gay Pride Month

Takes 'likes' up a notch

Heineken posted a series of photos on Instagram this morning that makes creative use of the photo-sharing app for a Gay Pride Month campaign. The "Like for Love" campaign (which Heineken…

Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace

W+K's plan for Champions League final

Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands…

Adweek's Top 5 Commercials of the Week: May 9-16

Brands are driving, riding and never looking back. Vote for your favorite

Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably,…

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