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Topic: Heineken

YouTube's 'Google Preferred' Has a 1% Ad Tier, Too Brands can go super premium

When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site's executives lauded the ability for brands to target pre-roll ads against…

May 6, 2014, 5:43 PM EDT

YouTube Will Let Brands Target Top 5 Percent of Its Videos Johnson & Johnson and Heineken have beta-tested 'Google Preferred'

YouTube is attempting to assuage advertiser concerns about showing up next to poor content by rolling out Google Preferred. The feature allows brands to target pre-roll ads against the top…

April 30, 2014, 11:46 PM EDT

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

April 29, 2014, 7:00 AM EDT

See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln 'Linclone' was even screened at Tribeca

Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on…

April 24, 2014, 12:18 PM EDT

Does Foursquare Offer Enough to Woo Advertisers Long Term? Some stats on the social-mobile company

During this year’s mercilessly cold winter, Foursquare managed to reignite its business, scoring a $15 million funding round from Microsoft as well as a three-month integrated campaign with Heineken. The…

March 23, 2014, 9:00 PM EDT

Gooooaaalll! Fox Deportes Amplifies on Twitter First Spanish-speaking media company joins program

Twitter’s second-screen Amplify program now promotes brands en Español, too. Fox Deportes and Heineken are using Twitter’s Amplify to share highlights of the UEFA Champions League tournament, Adweek has learned,…

March 14, 2014, 6:00 AM EDT

Heineken Is Turning to Foursquare to Target U.S. Fans of European Football Branded apps continue to wane

In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free…

February 18, 2014, 12:24 PM EST

Ad of the Day: Heineken Wants Guys to Show Their Feelings This Valentine's Day Are you man enough for #DateInABox?

It's Feb. 11. You know what that means? There are only three days left until Valentine's Day! Oh, and it also means you'd better have solid dinner plans for Friday…

February 11, 2014, 3:14 PM EST

The Worst Brand Extensions of 2013 What were they thinking?

January 14, 2014, 12:53 AM EST

The 10 Most Watched Ads on YouTube in December Kobe and Messi destroy the competition

Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful…

January 10, 2014, 12:56 PM EST

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