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Topic: Heineken

Heineken Runs Instagram Campaign for Gay Pride Month Takes 'likes' up a notch

Heineken posted a series of photos on Instagram this morning that makes creative use of the photo-sharing app for a Gay Pride Month campaign. The "Like for Love" campaign (which Heineken…

June 25, 2014, 11:33 AM EDT

Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace W+K's plan for Champions League final

Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands…

May 22, 2014, 2:56 PM EDT

Adweek's Top 5 Commercials of the Week: May 9-16 Brands are driving, riding and never looking back. Vote for your favorite

Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably,…

May 16, 2014, 9:16 AM EDT

LeBron James for Samsung a Viral Slam Dunk Love him or hate him, there's an app for that

Even if you aren't paying attention to the NBA playoffs, you probably have an opinion about LeBron James. And, now that the Miami Heat are in the Eastern Conference finals,…

May 15, 2014, 2:25 PM EDT

Ad of the Day: Heineken Unlocks the Secrets of a City in Latest Blockbuster Also, special new bottle designs

For Heineken's peripatetic "Man of the World," it's time for a staycation. In this new spot from Wieden + Kennedy Amsterdam—the seventh film in "The Legends" series—the charming, resourceful and worldly…

May 12, 2014, 11:50 AM EDT

YouTube's 'Google Preferred' Has a 1% Ad Tier, Too Brands can go super premium

When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site's executives lauded the ability for brands to target pre-roll ads against…

May 6, 2014, 5:43 PM EDT

YouTube Will Let Brands Target Top 5 Percent of Its Videos Johnson & Johnson and Heineken have beta-tested 'Google Preferred'

YouTube is attempting to assuage advertiser concerns about showing up next to poor content by rolling out Google Preferred. The feature allows brands to target pre-roll ads against the top…

April 30, 2014, 11:46 PM EDT

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

April 29, 2014, 7:00 AM EDT

See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln 'Linclone' was even screened at Tribeca

Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on…

April 24, 2014, 12:18 PM EDT

Does Foursquare Offer Enough to Woo Advertisers Long Term? Some stats on the social-mobile company

During this year’s mercilessly cold winter, Foursquare managed to reignite its business, scoring a $15 million funding round from Microsoft as well as a three-month integrated campaign with Heineken. The…

March 23, 2014, 9:00 PM EDT

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