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Topic: Heineken

7 Campaigns Honored for Creative Excellence in Sports Advertising at the Clio Sports Awards

Publics, R/GA and VML among the winners

Seven agencies walked away with Grand Clio awards Thursday night in New York at the third annual Clio Sports Awards honoring creative excellence in sports advertising and marketing. The ceremony, which…

Heineken Launches Global Search to Find a Second Media Agency

Brewer says winner will 'complement' SMG's current role

Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest Group…

Is This Boxing's Next Big Star? Brands Like Tecate Believe So

Mexican fighter is the face of new 'Born Bold' campaign

It's no secret that boxing isn't what it used to be. And with two of its biggest stars, Manny Pacquaio and Floyd Mayweather, nearing the ends of their careers, the…

Ad of the Day: Heineken Found the Perfect Victim for This Hilarious Soccer Prank

With a little help from his friends

Yeah, pranks are a bit passé. But a good one is still plenty entertaining, and this Heineken stunt from Publicis Italy is worth it—because the victim, who awesomely thinks he's…

Ad of the Day: Women Hunt for Heroes Who Aren't Drunks in Heineken's Night Ballad

Powered by millennial research (and Bonnie Tyler)

I'm holding out for a hero 'til the end of the night. He's gotta be strong, and he's gotta be fast, and he's gotta be fresh from the fight ... Oh,…

What Advertisers Are Getting Wrong About Programmatic

TubeMogul's Phil Cowlishaw talks automation

Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35 Adweek: Describe your role as vp of strategy. Phil Cowlishaw: It's a little bit like…

Ad of the Day: Bond Gets a New Sidekick in W+K's Entertaining Swan Song for Heineken

Daniel Craig opens 'The Chase,' but a lady takes the lead

Another day, another James Bond movie, another dapper chase scene of a Heineken commercial—but with a new kind of hero. Daniel Craig bookends this new 90-second, high-octane ad—from Wieden + Kennedy…

Craft Brewer Lagunitas Says Heineken Deal Marks the End of Its 'Startup' Phase

Founder sees move as a chance at expansion, not selling out

Lagunitas founder Tony Magee knows how it sounds when you hear a craft brewer is selling a 50 percent stake to a global powerhouse like Heineken. But he insists this…

Twitter Users Think Google Copied Heineken With Its New Logo's Crooked 'e'

But industry experts see smart branding

Yesterday, Google introduced the world to its new visual identity, a serif-free logo and colorful interactive icons. The new look and feel—the brand's attempt to make interacting with Google on its…

Heineken Hopes to Create a Subway Symphony by Making Musical Turnstiles

But so far, New York's MTA is silent

If things go according to plan, the sounds of the New York subway system could change by 2019. At least, that's what Heineken is hoping. The idea—making the sound of subway…

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