Topic: Heineken
IDEA: James Bond doesn't always drink beer. But when he does, he prefers … well, Heineken. With apologies to Dos Equis, 007 is the original "most interesting man in the…
During a rain-soaked evening this week in Flushing Meadows, Queens, N.Y., middle school kids took shelter while playing with IBM’s billboard-sized “Game Changer Interactive Wall” touch screen, which was found…
Heineken had two fairly major hits in 2011 as part of its then-new "Open Your World" global ad campaign. "The Entrance" and "The Date," two 90-second spots from Wieden +…
A global marketer's ad space might not seem like the most likely venue for a beloved indie rock band to play a concert—except maybe in an act of protest. Nonetheless, TV…
American brewers are directing their attention to a demographic that they hope will be the answer to a third consecutive year of declining sales volume. MillerCoors, Anheuser-Busch InBev, Heineken, and…
In Heineken Light’s kickoff commercial for its new “Occasionally Perfect” campaign (and Wieden+Kennedy New York’s first spot for the beer maker), we are told that, like a snakeskin jacket, Heineken Light doesn’t always…
Fresh on the heels of Wieden + Kennedy New York's win of Heineken's U.S. business, the agency is bolstering its creative ranks by adding two senior creatives to help with…
“It’s all about the beer” used to be Heineken’s tagline in the U.S. But if you had to tag the brand’s relationship with creative agencies, “it’s all about churn” would…
