Advertisement

Topic: Heineken

How Tecate Reached 93% of Its Hispanic Target Audience on Facebook

Stylish creative helped, but retargeting was huge

While some brands have touted Facebook's advertising capabilities in recent years, other marketers and researchers have criticized the social giant, so it can be difficult to figure out if paid…

New Stars, Teams and Sponsors Signal Soccer Has Staying Power in the U.S.

Heineken among four new major-league backers

On Sunday, football stars Kaká and David Villa will face off in Orlando Citrus Bowl Stadium, kicking off the Major League Soccer season in front of a sold-out, 60,000-person crowd.…

This Agency Started Doing Influencer Marketing Before It Was Cool

All about a blend of social and experiential tactics

Specs Who Managing partners (l. to r.) Sky Gellatly, Lisa Chu, Coltrane Curtis What Brand solution agency Where New York Since 2004, Team Epiphany has mixed experiential, social, influencer and public relations services for…

Kate Spade Wins at Pre-Roll by Letting Anna Kendrick Be Anna Kendrick

Holiday campaign thrives on bite-size versions of 'Waiting Game'

Even with the buzz around this year's glossy, over-the-top holiday advertising, sometimes the simple stuff works best—at least that's what Kate Spade thinks about its new campaign with Anna Kendrick. Last…

10 Must-See Digital Marketing Stats From the Week: Dec. 1-5

Black Friday and social media data galore

Here are this week's 10 most interesting stats from the digital marketing space, including a few early holiday season returns and some intriguing numbers around Facebook ads. Check them out…

Heineken Delivers the Party to You as Part of Its Holiday Twitter Campaign

Need some cheer? Try tweeting at the Dutch beer brand

Home delivery is a big trend these days, with car services like Uber and Lyft teaming with brands for one-off campaigns. Now Heineken is putting its own twist on the…

Heineken Is Cannes' Marketer of the Year

Past honorees include Coca-Cola and Mars

The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and…

Heineken Is Cornering the Beer Market for Soccer Fans

Pours $40 million into MLS

Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal. The Dutch brewer continues its soccer offensive and replaces Budweiser,…

8 Big, Fat Stats From Advertising Week

Kik and ESPN show that mobile is gradually taking over digital

Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that…

Brand Awareness for Heineken's New Beer Quickly Reached 23% With Mobile Push

Tactic pays off for tequila-inspired drink

Mobile advertising has long been regarded as a tactic for retailers and brands to drive conversions and lead generation, but that stereotype is changing to favor brand-building, according to Heineken's…

Advertisement