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Topic: Heineken

Heineken Hopes to Create a Subway Symphony by Making Musical Turnstiles

But so far, New York's MTA is silent

If things go according to plan, the sounds of the New York subway system could change by 2019. At least, that's what Heineken is hoping. The idea—making the sound of subway…

Heineken Wants to Show You the Coolest Shops and Restaurants in 5 Cities

Brand makes an interesting analog move

For the past six years, Heineken has enlisted 100 culture and fashion influencers across the country to quietly hawk beer. Well, kind of. Each year, the brand works with fashion designers…

Heineken Taps Publicis As New Creative Lead Agency 2 Weeks After W+K Exit

Assignment came without a review

Publicis Worldwide will assume lead global creative responsibilities for the Heineken brand, following the split between the world's third-largest brewer and Wieden + Kennedy two weeks ago. The Publicis Groupe network…

With Better Targeting, Alcohol Brands Bet Big on Digital

Annual budgets increase as much as 50 percent

For years, beer and spirits brands steered clear of digital marketing and social media because of challenges in making sure posts do not break strict regulations by pitching underage consumers.…

Why the Timing of the Heineken-Wieden Split Is Particularly Unfortunate

Still, 5 years is a respectable run

It's a case of bad timing. A week before Heineken will be feted at Cannes Lions for its global advertising success across several brands, the brewer has parted ways with Wieden +…

How Heineken’s Special Blend of Storytelling and Science Won the Day

Brewer takes home Cannes' top marketing award

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in…

24 Hours in Advertising: Wednesday, April 1, 2015

Belvita has nerdy guy save the girl, Suntory Whisky's 3-D printed ice cubes

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Clothing labels tell their makers' tales The Canadian Fair Trade Network used clothing…

How Tecate Reached 93% of Its Hispanic Target Audience on Facebook

Stylish creative helped, but retargeting was huge

While some brands have touted Facebook's advertising capabilities in recent years, other marketers and researchers have criticized the social giant, so it can be difficult to figure out if paid…

New Stars, Teams and Sponsors Signal Soccer Has Staying Power in the U.S.

Heineken among four new major-league backers

On Sunday, football stars Kaká and David Villa will face off in Orlando Citrus Bowl Stadium, kicking off the Major League Soccer season in front of a sold-out, 60,000-person crowd.…

This Agency Started Doing Influencer Marketing Before It Was Cool

All about a blend of social and experiential tactics

Specs Who Managing partners (l. to r.) Sky Gellatly, Lisa Chu, Coltrane Curtis What Brand solution agency Where New York Since 2004, Team Epiphany has mixed experiential, social, influencer and public relations services for…

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