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Topic: Heineken

7 Campaigns Honored for Creative Excellence in Sports Advertising at the Clio Sports Awards

Publics, R/GA and VML among the winners

Seven agencies walked away with Grand Clio awards Thursday night in New York at the third annual Clio Sports Awards honoring creative excellence in sports advertising and marketing. The ceremony, which…

Guys Bribe Their Girlfriends to Watch Soccer Alone in Heineken Ad With an Awesome Twist

Didn't see that coming

What if you had the perfect excuse to watch the UEFA Champions League Final at an epic Heineken party ... without your girlfriend? That's the setup in Heineken's latest stunt for…

Heineken Launches Global Search to Find a Second Media Agency

Brewer says winner will 'complement' SMG's current role

Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest Group…

Why Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in Milan

Key ingredient in a special contest

Here's a fun if punishing way to get people to think about the ingredients in your beer. Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy,…

Is This Boxing's Next Big Star? Brands Like Tecate Believe So

Mexican fighter is the face of new 'Born Bold' campaign

It's no secret that boxing isn't what it used to be. And with two of its biggest stars, Manny Pacquaio and Floyd Mayweather, nearing the ends of their careers, the…

Neil Patrick Harris Tries to Explain Why Heineken Light Is St. Patrick's Day's Official Beer

Spokesman returns in brand's first work from Publicis

Neil Patrick Harris might be the best possible pitchman for Heineken Light, given that both are known for being versatile and unintimidating, but is the actor up to the challenge…

Ad of the Day: Heineken Found the Perfect Victim for This Hilarious Soccer Prank

With a little help from his friends

Yeah, pranks are a bit passé. But a good one is still plenty entertaining, and this Heineken stunt from Publicis Italy is worth it—because the victim, who awesomely thinks he's…

Ad of the Day: Women Hunt for Heroes Who Aren't Drunks in Heineken's Night Ballad

Powered by millennial research (and Bonnie Tyler)

I'm holding out for a hero 'til the end of the night. He's gotta be strong, and he's gotta be fast, and he's gotta be fresh from the fight ... Oh,…

This L.A. Agency Has a Sharp Eye for Celebrity Branding ... and Icelandic Art

Media royalty founded TheAudience

In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage)…

What Advertisers Are Getting Wrong About Programmatic

TubeMogul's Phil Cowlishaw talks automation

Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35 Adweek: Describe your role as vp of strategy. Phil Cowlishaw: It's a little bit like…

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