Topic: Heimat
This week, we got political with Sarah Silverman and boy band Wrong Direction, discovered that our systemic laziness is going to make our children die early, and rooted for an…
Hornbach is the world's most outrageous home-improvement advertiser. Every few months, the German chain releases a bizarre new commercial, usually showing the main character experiencing the rush of do-it-yourself construction…
You might think the sound of a jackhammer crunching through concrete is obnoxious. Wrong, says German home-improvement brand Hornbach. It's music. The building-supplies chain is out with an offbeat new spot…
German home-improvement chain Hornbach and agency Heimat Berlin build a winning slow-mo fantasy in this new spot, as a middle-aged guy experiences DIY paradise in the split second it takes…



