Topic: Heimat

Nothing Says Home Improvement Quite Like a Naked Man Tumbling Through the Wilderness

Latest lunacy from Hornbach

Many people are familiar with the feeling of dread that accompanies Dad deciding to fix the sink, or build a garden pond, on his own. He crawls under the house,…

Man Hunts for a Cherished Lost Possession in Hornbach's Latest Absurdly Epic Ad

Will he find it?

German DIY home-improvement brand Hornbach adds to its long list of advertising successes with this fun twist spot from Heimat Berlin. A man storms out of his house in a fit…

Cutest Goth Ad Ever? It's Super Bleak, but You'll Be Smiling by the End

Alienation never felt so good

Ad agency Heimat in Berlin has made the cutest teenage goth ad since Kodak film taught my generation that cheerleaders and dudes in fishnet shirts could be friends. In this spot…

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work

Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

Top 10 Commercials of the Week: Sept. 21-28

Bacon goes meatless, Apple returns to its roots, and Derrick Rose is on the comeback trail

This week, we got political with Sarah Silverman and boy band Wrong Direction, discovered that our systemic laziness is going to make our children die early, and rooted for an…

Man Feels His House's Pain in Crazy New Home-Improvement Ad

Another strange spot from Hornbach

Hornbach is the world's most outrageous home-improvement advertiser. Every few months, the German chain releases a bizarre new commercial, usually showing the main character experiencing the rush of do-it-yourself construction…

Ad of the Day: Hornbach

DIY projects remain epically inspiring in the German chain's latest surreal and symphonic spot

You might think the sound of a jackhammer crunching through concrete is obnoxious. Wrong, says German home-improvement brand Hornbach. It's music. The building-supplies chain is out with an offbeat new spot…

Home-Improvement Ad Hits the Nail on the Head in Epic Fashion

Hornbach hammers out another gem

German home-improvement chain Hornbach and agency Heimat Berlin build a winning slow-mo fantasy in this new spot, as a middle-aged guy experiences DIY paradise in the split second it takes…