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Topic: Heidi Klum

Seeing Spots: Lifetime Branding Effort Looks an Awful Lot Like Splashy Hotel Ad

Cosmopolitan of Las Vegas creative bowed last summer

A new sizzle reel designed to raise Lifetime’s brand profile ahead of the 2014-15 upfront season may look awfully familiar to the people who developed a certain nerve-jangling hotel campaign…

So, Susan, What's Your Video Plan for AOL?

Portal needs to decide how much original series are a priority

So AOL has named Susan Lyne CEO of its brand group. This move is intriguing for numerous reasons. Among them are: How many CEOs can one company have? AOL already…

Lifetime Turns the High Line Into a Public 'Runway'

Heidi will rate your outfit for her 10th anniversary

A word of warning for anyone who's thinking about visiting New York's new, state-of-the-art linear park The High Line: you'd better dress for the occasion. In order to celebrate the…

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