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Topic: Heidi Klum

Seeing Spots: Lifetime Branding Effort Looks an Awful Lot Like Splashy Hotel Ad Cosmopolitan of Las Vegas creative bowed last summer

A new sizzle reel designed to raise Lifetime’s brand profile ahead of the 2014-15 upfront season may look awfully familiar to the people who developed a certain nerve-jangling hotel campaign…

April 1, 2014, 5:39 PM EDT

Heidi Klum Is Mrs. Robinson in Carl's Jr.'s Weird Spoof of The Graduate 72andSunny is trying to seduce you

Heidi Klum is the latest person who doesn't eat Hardee's/Carl's Jr. to film an ad for the fast-food chain. The spot, from 72andSunny, which spoofs The Graduate for whatever reason,…

March 22, 2013, 7:50 AM EDT

So, Susan, What's Your Video Plan for AOL? Portal needs to decide how much original series are a priority

So AOL has named Susan Lyne CEO of its brand group. This move is intriguing for numerous reasons. Among them are: How many CEOs can one company have? AOL already…

March 1, 2013, 10:11 AM EST

Lifetime Turns the High Line Into a Public 'Runway' Heidi will rate your outfit for her 10th anniversary

A word of warning for anyone who's thinking about visiting New York's new, state-of-the-art linear park The High Line: you'd better dress for the occasion. In order to celebrate the…

July 16, 2012, 12:01 AM EDT

Heidi Klum Gets Naked for Latest 'Project Runway' Ad

The show is all about clothes, but Heidi Klum's new ad for the ninth season of Lifetime's Project Runway does away with them entirely—save for a pink tie, which she's…

June 23, 2011, 12:59 PM EDT

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