Topic: Heat

Madden Season Is Freakishly Bigger Than Ever With This Fake 5-Minute Movie Trailer

It's like The Expendables of video game ads

Last year's Madden Season promo, featuring Kevin Hart and Dave Franco, was a hit with fans and award show judges alike, which left the bar pretty high for this year's…

How Did an Independent 100-Person Agency Score 8 Cannes Lions? Real-Time GIFs, Mostly

S.F.-based Heat is a shop to watch

Independent San Francisco-based agency Heat made a big first impression at Cannes this year, winning not only its first Lion but its first eight Lions. With a team of close to…

Heat Preps Work for Levi's Brand Supporting Stadium Partnership

Breaks next week

Heat is about to break its first work in support of the Levi's brand partnership with its new namesake stadium, an account that the San Francisco shop landed after a…

YouTube's 10 Most-Watched Ads in September

Three spots break the 10 million mark, as Chipotle finishes fourth

Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's…

YouTube's 10 Most-Watched Ads in August

Nike, NBC Sports are the big movers in a quiet month

August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. The…

Adweek's Top 10 Commercials of the Week

Coke gets moving, Pepsi MAX gets Barry Sanders, and Nike gets more mileage out of 'Just do it'

In this new spot for Heinz Beanz, little brother Charlie may be infuriating in his inability to keep up and his knack for toy destruction, but older brother Tom still…

Arian Foster and Marshawn Lynch Play Their Own Fathers in Hilarious Ad for Madden 25

Watch for the hair alone

EA Sports goes back to the future with this dumb-in-a-funny-way spot by ad agency Heat for Madden 25. In the '80s, we're told, two guys playing an early version of…

Former Strategy Chief at UM Lands at Heat

Takes a top role at the S.F. shop

The former head of strategy at Universal McCann has taken a top role at Heat in San Francisco. Mike Barrett joins his new agency as managing director of communications strategy and…