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Topic: Hearst

Confessions of a Data Broker

Acxiom’s CEO Scott Howe explains how self-regulation can work

Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those…

Steve Swartz the Company Man [Video]

A look at today's headlines on Adweek.com

Today, we look at how the networks are catching up with digital platforms. Lucia Moses profiles Steve Swartz and finds out how he rose to the top Hearst's corporate ranks. And…

Hearst Is Staking Its Future on an Editor Turned CEO

After a record $10 billion year

When SmartMoney made its debut in 1992, it was anything but another staid business magazine. A joint venture of Dow Jones and Hearst Magazines, it mixed humor with provocative stories,…

Hearst Sets Launch for First Issue of Dr. Oz, The Good Life

Oz to appear on first several covers

Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000…

What Exactly Is Going On at iCrossing?

Hearst's digital agency is beset by turnover as it expands beyond search

These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and…

Publishers Fête the Holiday Season

Condé heads to the Met, Time Inc. stays close to home

With holiday season in full swing, publishers have been gathering around the city to toast their various magazines. While the low-key trend of years past persisted in many corners, other…

Sharecare Rolls Out Personalized Health App

Backed by Dr. Oz, endorsed by Oprah

Oprah, Dr. Oz and the U.S. Army have joined forces to save medicine. Ok, not exactly. But the three parties are all involved in what entrepreneur Jeff Arnold believes will single-handedly…

Condé Nast, Hearst Increase Ad Pages in 2013

Time Inc.'s InStyle wins fashion paging game

2013 has come to a close—at least for the publishers of monthly magazines, who are beginning to report their full-year ad page and revenue numbers now that December issues are…

The Top 50 Execs Who Make the Wheels Turn

Buyers, sellers, content makers and marketers

Behind every chairman or CEO, there’s at least one executive, often leading a team, who helps make the machinery of the organization hum. It’s been this way for decades, and…

Hearst, AwesomenessTV to Launch YouTube Effort for Seventeen

Includes a new multi-channel network

Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand. AwesomenessTV will handle the…

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