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Topic: Hearst Magazines

'Teen Vogue' Editor Responds to Body Image Petition Magazine defends practices

Teen Vogue editor in chief Amy Astley was out of town last week when two teen activists started a petition asking the magazine to follow in rival Seventeen’s footsteps and run…

July 9, 2012, 5:20 PM EDT

'Esquire' Takes a Page From Hollywood to Promote August Issue Sneak a peek at the cars, stars and girls

You’ve probably seen a lifetime’s worth of movie trailers for summer blockbusters this season, but what about a trailer for a summer magazine? For its August issue (on newsstands July…

July 2, 2012, 10:16 PM EDT

Hearst Increases Rate Base for 'HGTV Magazine' Lifestyle title proves a hit so far

Hearst Magazines appears to have a hit on its hands with HGTV Magazine. The magazine launched with a rate base of 450,000, and today Hearst announced that it would hike its…

June 19, 2012, 2:38 PM EDT

Original Content: The Good, the Bad and the Ugly A look at some of the new series on YouTube's channel rollout

Digs, Meredith Video Studios  DIY-centric programs like Ready, Set, Celebrate (instructions for throwing offbeat soirees like a “We Hate the Kardashians Party”), Craft and Burn (a sort-of-scripted series about a destructive crafting habit)…

May 14, 2012, 12:03 AM EDT

David Carey: Be Unorthodox Hearst Magazines president talks about shaking up industry culture

At a time when magazines need to create content for a variety of platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have…

May 1, 2012, 10:05 PM EDT

Hearst Programs Its Brands for YouTube 'Sexy vs. Skanky' and 'Big Girl in a Skinny World' among its new slate

Can print publishers hold their own in the unfamiliar world of high-quality TV? Hearst, one of the publishers that have signed on to YouTube’s quality content push, will soon provide…

April 9, 2012, 12:04 AM EDT

Hearst Digital Puts Focus on Social, Mobile, E-Commerce Group VP Grant Whitmore wants to customize sites' content for users

If tablets were the talk of 2011, social media and e-commerce will be at the top of Hearst Digital’s priority list for 2012. Grant Whitmore, Hearst Magazines' new vice president of…

April 4, 2012, 10:38 PM EDT

Publishers Get Ready for Facebook Timeline Brands look for silver lining in forced switch

Ready or not, at 3 p.m. March 30, every brand on Facebook will be forced to switch its fan page to the new Timeline format, which replaces users' history and…

March 30, 2012, 2:48 PM EDT

Hearst Gives Green Light to 'HGTV Magazine' Four more issues planned for 2012

Hearst has given the green light to HGTV Magazine, once again bucking trends by launching a print magazine in a weak market. The publisher and partner Scripps Networks are planning four…

March 9, 2012, 5:00 AM EST

Hearst to Link Digital Editions With Amazon As publisher tightens pact with e-tailer, the trick will be to maintain its editorial independence

Is it a magazine—or catalog? Magazines have been increasingly blurring the line between editorial and commerce, lending their names to products and shopping sites. Now, computer tablets and e-readers are making…

February 14, 2012, 6:22 AM EST

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