Topic: Hearst Magazines
Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to…
Former Redbook editor-in-chief Stacy Morrison has landed, like so many print veterans, in the digital world. Morrison was named editor in chief of BlogHer.com, a media company for women bloggers.…
Hearst’s decision to launch a magazine based on home-improvement television network HGTV seems to be paying off. Last April, the publisher announced that it would be releasing two test issues…
Magazines have been heavily criticized in recent years for their practice of deeply discounting the price of subscriptions. But industry leaders see the potential in tablet devices to change that…
Hearst has raided Meredith's magazine unit for a senior integrated sales executive, Maureen Polo. At Hearst, Polo will help build out its marketing services business, which kicked off with the $325…
Matthew Petersen, whom Hearst had hired from rival Meredith Corp. to help run its expensive iCrossing purchase, has left the company after a year and a half. Hearst bought iCrossing, a large…
Yesterday, Hearst released its numbers for paid digital subscriptions on tablets and e-readers, WWD reported. And while its monthly digital circulation is lower than that of rival Condé Nast, it’s…
Hearst Magazines, with HGTV, announced Monday that the first of two test issues of HGTV Magazine would hit shelves Oct. 4. With departments like Kitchen Chronicles, Mission Makeover, and Real…
Two of the largest-circulation women’s service titles are lowering their frequency in the face of a challenging ad market and the threat of higher postage and paper costs. Hearst Magazines’ Woman’s…
As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers…
