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Topic: Hearst Magazines

Cosmo's Joanna Coles Wants to Talk Politics, Not Just Sex

Trashy ads out, political coverage in

It’s been just over six months since Joanna Coles took over as editor in chief of Cosmopolitan, bringing with her a long list of goals from reviving the legacy of…

Road & Track Drives Lifestyle Into Magazine

Redesign to feature 'thought pieces'

Move over, GQ? Road & Track, the 66-year-old car magazine has gotten a serious tune-up. The Hearst Magazines title is introducing a new look, content and focus with the May…

Publishers Talk Tablet Strategy at MPA Swipe 2.0

Flipboard, Hearst, New York mag show off new features

Yesterday, at the MPA-Association of Magazine Media's Swipe 2.0 conference in New York, speakers from across the publishing and tech industries gathered to show off their latest tablet products and…

Did Time Inc. Miss the Paid Content Boat?

Publisher lags peers in charging for digital

Time Inc. was a pioneer at the dawn of the Internet revolution, creating in the '90s the prescient if ultimately ill-fated online portal Pathfinder to host its magazines. But today,…

Women's Service Mags Trade Housekeeping for Style

Shift tone without losing their identity

Traditionally the purveyor of recipes and cleaning tips, women’s service magazines have come a long way, but apparently not far enough. More than a decade ago, Real Simple and O,…

New Cosmo Site Feature Lets Viewers 'WTF' or 'OMG' a Story

Partnership with Social Amp lets readers react to stories via Facebook

Apart from the ubiquitous “like,” magazine fans don’t typically have many options for interacting with their favorite titles on Facebook. That’s why, when Facebook announced the release of Open Graph…

Mary Berner Kicks Off Magazine Campaign

Trade group to promote relationships with readers

Five months into her tenure as head of the MPA, the Association of Magazine Media, Mary Berner is trying to get its notoriously competitive members to play ball together. Berner has…

Magazine Circulation Flat, Despite Soft Newsstand Sales

Digital sales are small but growing part of the industry

Average magazine circulation held steady in the second half of 2012 versus the year-earlier period as increases in print and digital subscriptions offset declines in single-copy sales. The figures were…

Miley Cyrus Stages Cosmo Takeover

Incites fans via Twitter to reorganize newsstands

If you couldn’t find your copy of Better Homes and Gardens on newsstands over the weekend, a possible explanation: Miley Cyrus went braless on the March cover of Cosmo, and it seems…

What Hearst Magazines' David Carey Has in Store for 2013

Expect a Cosmo TV show, new brand extensions

In his annual companywide start-of-the-year email, Hearst Magazines president David Carey applauded the publisher’s success during 2012 while dropping a few hints about what’s to come in 2013. While 2012 may…

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