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Topic: Hearst Magazines

Steve Swartz Takes Helm at Hearst Hints at acquisitions

Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to…

June 3, 2013, 10:57 AM EDT

Hearst Launches Digital Cross-Country Sales Division Totally Global Media to sell across Hearst and partner sites

In the magazine business, buying and selling ads across international editions has always presented its challenges. Most ad buying is done locally, and magazines often aren't set up to execute…

May 16, 2013, 6:00 AM EDT

Hearst Magazines Hires President of Digital Media New position will go to former Say president Troy Young

Hearst Magazines has put a lot of resources into developing its digital assets, and now the company is creating a new position to oversee its efforts. Today, Hearst announced that…

May 9, 2013, 10:57 AM EDT

The Demise of Third-Party Cookies Could Help Premium Publishers Facebook and Google are well positioned

First Safari and now Firefox are blocking third-party companies from dropping cookies on publishers’ sites to protect users’ privacy. Those moves hurt revenues of the smaller publishers that depend on…

April 15, 2013, 10:11 PM EDT

Cosmo's Joanna Coles Wants to Talk Politics, Not Just Sex Trashy ads out, political coverage in

It’s been just over six months since Joanna Coles took over as editor in chief of Cosmopolitan, bringing with her a long list of goals from reviving the legacy of…

April 15, 2013, 12:28 AM EDT

Road & Track Drives Lifestyle Into Magazine Redesign to feature 'thought pieces'

Move over, GQ? Road & Track, the 66-year-old car magazine has gotten a serious tune-up. The Hearst Magazines title is introducing a new look, content and focus with the May…

April 1, 2013, 12:01 AM EDT

Publishers Talk Tablet Strategy at MPA Swipe 2.0 Flipboard, Hearst, New York mag show off new features

Yesterday, at the MPA-Association of Magazine Media's Swipe 2.0 conference in New York, speakers from across the publishing and tech industries gathered to show off their latest tablet products and…

March 29, 2013, 3:42 PM EDT

Did Time Inc. Miss the Paid Content Boat? Publisher lags peers in charging for digital

Time Inc. was a pioneer at the dawn of the Internet revolution, creating in the '90s the prescient if ultimately ill-fated online portal Pathfinder to host its magazines. But today,…

March 12, 2013, 12:42 PM EDT

Women's Service Mags Trade Housekeeping for Style Shift tone without losing their identity

Traditionally the purveyor of recipes and cleaning tips, women’s service magazines have come a long way, but apparently not far enough. More than a decade ago, Real Simple and O,…

March 11, 2013, 11:31 PM EDT

New Cosmo Site Feature Lets Viewers 'WTF' or 'OMG' a Story Partnership with Social Amp lets readers react to stories via Facebook

Apart from the ubiquitous “like,” magazine fans don’t typically have many options for interacting with their favorite titles on Facebook. That’s why, when Facebook announced the release of Open Graph…

February 25, 2013, 1:39 PM EST

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