Topic: Hearst Magazines
Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to…
In the magazine business, buying and selling ads across international editions has always presented its challenges. Most ad buying is done locally, and magazines often aren't set up to execute…
Hearst Magazines has put a lot of resources into developing its digital assets, and now the company is creating a new position to oversee its efforts. Today, Hearst announced that…
First Safari and now Firefox are blocking third-party companies from dropping cookies on publishers’ sites to protect users’ privacy. Those moves hurt revenues of the smaller publishers that depend on…
It’s been just over six months since Joanna Coles took over as editor in chief of Cosmopolitan, bringing with her a long list of goals from reviving the legacy of…
Move over, GQ? Road & Track, the 66-year-old car magazine has gotten a serious tune-up. The Hearst Magazines title is introducing a new look, content and focus with the May…
Yesterday, at the MPA-Association of Magazine Media's Swipe 2.0 conference in New York, speakers from across the publishing and tech industries gathered to show off their latest tablet products and…
Time Inc. was a pioneer at the dawn of the Internet revolution, creating in the '90s the prescient if ultimately ill-fated online portal Pathfinder to host its magazines. But today,…
Traditionally the purveyor of recipes and cleaning tips, women’s service magazines have come a long way, but apparently not far enough. More than a decade ago, Real Simple and O,…
Apart from the ubiquitous “like,” magazine fans don’t typically have many options for interacting with their favorite titles on Facebook. That’s why, when Facebook announced the release of Open Graph…
