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Topic: Hearst Digital

iCrossing Is Aiming to Build Next-Generation Content With Data and Long-Game Branding

Bolsters abilities by hiring its first CCO

Digital agency iCrossing today announced the hiring of its first chief content officer, Kayvan Salmanpour, whose career has included executive stops at Novel and NewsCred. Salmanpour plans to combine data with…

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Seamlessly running campaigns is key

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically…

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