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Topic: Hearst

Good Housekeeping Institute Gives Us a Tour of Its Test Labs

The keeper of the 106-year-old Seal has state-of-the art facilities

Since 1909, the Good Housekeeping Seal has been a coveted certification among consumer brands, and in order to preserve the integrity of the famous mark, products must undergo exhaustive testing…

Here Are Hearst Magazines' Editorial Award Winners

Victors include Cosmo, Bazaar, HGTV Magazine, Esquire

For over a decade, Hearst has distinguished the publishers of its top-performing titles during the annual Tower Awards. But for the first time last night, the company honored both its…

Infographic: Women's Media Consumption Habits

Digital preferences show how brands can reach ladies on their own terms

As a demographic, women—whose spending power in the U.S. was estimated by Merrill Lynch to be $5 trillion—continue to grow in power and in appeal to marketers. For more than a…

'Real Women' Will Appear on the Cover of Redbook's Fall Fashion Issue

Hearst title partners with Dove in risky move away from celebs

In September, Redbook will break away from the traditional celebrity cover model. Instead, the Hearst title will feature a group of real women—all winners of the magazine's second annual Real…

Town & Country Partners With Dior for Paris Travel Guide

March supplement draws from magazine's archives

In addition to Town & Country's usual luxe lifestyle coverage, readers will find a bonus in the new March issue: A 16-page pull-out guide to Paris, sponsored by quintessentially Parisian…

House Beautiful Names New Editor in Chief

Sophie Donelson recently consulted with e-commerce, lifestyle brands

Hearst Magazines has finally found a replacement for House Beautiful editor in chief Newell Turner, who announced plans to step down more than two years ago when he was made…

Hearst to Introduce Company-Wide Editorial Awards

Inaugural ceremony will be held in April

For the past several years, Hearst has handed out its annual Tower Awards to the magazines boasting the strongest business performance. This coming spring, the publisher will also start honoring…

How Oculus Rift Is About to Reshape Marketing Creativity

Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

UPDATE: DreamWorks and Hasbro Cancel Acquisition Talks

The toy maker was looking to expand its media reach with an animation arm

According to The Hollywood Reporter, Hasbro has called off negotiations with animation studio DreamWorks Animation following word in recent days that the toy company was looking to acquire the animation studio.…

Hearst Announces Winners of Company-Wide Tower Awards

Honorees include Good Housekeeping, Town & Country

This past Monday at Hearst's yearly company-wide sales meeting, Hearst Magazines president, marketing and publishing director Michael Clinton announced the winners of the Tower Awards, which are given annually to…

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