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Topic: Hearst

Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Includes big bets on AI and AR

Good Housekeeping's December issue Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has…

How Hearst’s Executives of the Year Are Building a Magazine Company for the Future

Working with brands—and competitors—keeps things fresh

If Hearst Magazines had a theme song, it might be the 1966 Motown classic "It Takes Two." Because if there's anything that can be credited for the 129-year-old publisher's enduring…

A+E Networks Expands Its Branded Content With Hearst Magazines Digital Deal

Advertisers haven't signed on yet

One week after A+E Networks took branded content to a new level by co-producing a new "fully-shoppable" Lifetime lifestyle/home entertainment series with Wayfair, the company is making another big branded…

Hearst Previews New Content and Sponsorship Opportunities at MagFront

New food magazine might be in the works, too

When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual…

iCrossing's Chief Content Officer Says There Are Too Many Branded Content Players

Kayvan Salmanpour on new ad ties with Hearst

Specs Current gig Chief content officer, iCrossing Previous gig Co-founder, Novel, The New Republic's in-house agency Age 37 Adweek: Your role at iCrossing is new. Why did you want to join the Hearst-owned agency?…

Esquire Brings Back Satirical Magazine SPY to Make You Laugh, Not Cry, Over the Election

Online publication will run for 4 weeks

Does this election feel different to you? Newspapers are trying to get ahead of this intense cycle with early endorsements. Presidential campaigns are embracing #TBT photos. Not to mention the kinds…

Facetime: New York Fashion Week Parties

Joanna Coles, Pamela Drucker Mann, The Fat Jew, Michelle Lee and more

This week, New York Fashion Week took over the town, and the hottest magazines were around to toast the celebration. Harper's Bazaar hosted its annual Bazaar Icons event at the…

Hearst's New Content Platform Is Part News Feed, Part Art Installation

HearstLive will show stories from hundreds of brands in Manhattan

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home.…

Joanna Coles Leaves Cosmo to Become Hearst's Chief Content Officer

She'll oversee U.S. and international titles in the new role

Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the…

Facetime: The GOP Convention and Other Media Shindigs

Christina Milian, Cindi Leive, Dwayne Johnson and more

From The Republican National Convention in Cleveland to red carpets in Los Angeles, media stars were everywhere this week, celebrating premieres, launches and summer.

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