Topic: Hearst
Hearst Magazines has been intent on adding some heft to its fashion books over the past year. First, there was Cosmopolitan, which under the leadership of Joanna Coles has put…
Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired,…
In the magazine business, buying and selling ads across international editions has always presented its challenges. Most ad buying is done locally, and magazines often aren't set up to execute…
Mary Morgan, the vp, publisher and chief revenue officer of Hearst’s Redbook, is packing up after spending a decade at the women's service title. Today, Hearst Magazines announced that Morgan…
Hearst Magazines has put a lot of resources into developing its digital assets, and now the company is creating a new position to oversee its efforts. Today, Hearst announced that…
Hearst has met what seemed like a lofty goal, according to Mashable: 1 million tablet subscribers for its print portfolio—which includes Cosmopolitan, Esquire and Popular Mechanics. This is an increase…
Hearst Magazines is making a top-level change at O, The Oprah magazine, said to be one of its most profitable titles, replacing editor in chief Susan Casey with her No.…
Consumer magazines' advertising woes continued in the first quarter of 2013, with ad pages slipping 4.8 percent versus the year-ago period on declines in nine out of the 12 top…
The American Society of Magazine Editors has released its list of finalists for the 2013 National Magazine Awards—also known as the “Ellies” for the elephant-shaped statuette winners receive. Condé Nast was,…
After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…
