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Topic: Hearst

House Beautiful Names New Editor in Chief Sophie Donelson recently consulted with e-commerce, lifestyle brands

Hearst Magazines has finally found a replacement for House Beautiful editor in chief Newell Turner, who announced plans to step down more than two years ago when he was made…

January 20, 2015, 12:36 PM EST

Hearst to Introduce Company-Wide Editorial Awards Inaugural ceremony will be held in April

For the past several years, Hearst has handed out its annual Tower Awards to the magazines boasting the strongest business performance. This coming spring, the publisher will also start honoring…

January 14, 2015, 5:22 PM EST

How Oculus Rift Is About to Reshape Marketing Creativity Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

January 5, 2015, 12:01 AM EST

UPDATE: DreamWorks and Hasbro Cancel Acquisition Talks The toy maker was looking to expand its media reach with an animation arm

According to The Hollywood Reporter, Hasbro has called off negotiations with animation studio DreamWorks Animation following word in recent days that the toy company was looking to acquire the animation studio.…

November 15, 2014, 11:50 AM EST

Hearst Announces Winners of Company-Wide Tower Awards Honorees include Good Housekeeping, Town & Country

This past Monday at Hearst's yearly company-wide sales meeting, Hearst Magazines president, marketing and publishing director Michael Clinton announced the winners of the Tower Awards, which are given annually to…

November 12, 2014, 3:00 PM EST

Beauty Brands Partner With Women's Mags For Girl-Powered Videos Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

November 2, 2014, 11:01 PM EST

Next Issue Media Hires a Creative Agency Eleven to break first campaign later this year

Next Issue Media, a start-up technology company founded by publishers such as Condé Nast, Hearst, Meredith and Time Inc., has hired Eleven to lead its creative efforts. Next Issue offers an…

September 11, 2014, 11:42 AM EDT

Hearst's TrendingNY Kicks Off Four-Week Test Run Weekly magazine aimed at millennial women

               New York women will be getting a pleasant surprise on their way to work this morning. Starting today, Hearst will begin handing out copies of its newest print product,…

September 8, 2014, 6:00 AM EDT

Hearst Boasts Biggest September Ever Elle, Marie Claire, Bazaar break records, again

Summer might not even be halfway over, but magazine publishers are already focused on fall—or, to be more precise, their big September issues. This year, Hearst is expecting a record-breaking…

July 14, 2014, 6:00 AM EDT

Oprah Will Send You a Birthday Card if You Buy a Premium Subscription to O Hoping to boost circ with new tiered model

In print’s eternal quest to make up for declining circulation and advertising revenue, the possibilities of premium subscription plans have become a particular source of interest. Hearst’s O, the Oprah Magazine…

July 13, 2014, 7:56 PM EDT

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