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Topic: Healthy Choice

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

April 19, 2013, 2:02 PM EDT

Organic's Thomas Says Context Is King When Analyzing Data Also, QR codes can be a true platform, not just gimmick

As one of marketing’s first digital agencies, Organic is credited with creating the industry’s first banner ad in 1994. Since then, Organic has had its share of ups and downs…

March 27, 2013, 1:00 PM EDT

Try the new Healthy Choice if you can, idiot

Up until a week ago, I had never heard anyone ask for help warming up their lunch. Then it happened again. And again. The reason? Healthy Choice Fresh Mixers seem…

January 16, 2009, 9:18 AM EST

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