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Topic: HealthWork

Pfizer and Its Scientists Take Us Through the Lengthy Creation of a Life-Saving Drug

A not-so-sterile story of discovery

From price gouging to tax evasion, the pharmaceutical industry has made some pretty hefty missteps in recent history. With that in mind, drug maker Pfizer has set out to repair…

Orencia Moves to HealthWork

BBDO, CDM Joint Venture

Orencia is the latest brand to move to HealthWork, the collaborative effort between BBDO New York and Omnicom healthcare corporate sibling The CDM Group. Bristol-Myers Squibb shifted the rheumatoid arthritis…

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