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Topic: Healthcare

Vice Is Launching a New Channel Focused on Healthcare as It Inevitably Changes

Tonic is publisher's answer to health coverage

The state of the world's healthcare systems is officially punk rock, at least by Vice's standards. Tonic, which launches today, is a new Vice property focused on telling "big-picture stories, leading-edge…

Y&R Looks to Build on Its Momentum With New Global President and Other Key Hires

David Patton joins from Grey

David Patton has been named global president of Y&R, effective January 2017. Patton will be based in the London office and will report to the agency's global chief executive David…

CVS Health's Marketing Chief on Turning the Pharmacy Brand Into a Healthcare Player

And why ending tobacco sales was only the beginning

When CVS Health announced two years ago it will no longer sell or stock tobacco-related products, it was a game-changing move for the Woonsocket, R.I.-based brand, one that even received…

Here's How the 2 Biggest Players in the Battle of the Drugstores Stack Up Head-to-Head

Walgreens and CVS look to become healthcare providers

Drugstores have exploded into a $252 billion business in the United States, and with over 11 million Americans coming into the healthcare system via Obamacare so far this year, it's…

3 Ways to Be More Creative With Healthcare Advertising

With medical, social and digital breakthroughs, it doesn't have to be boring

Sewer inspector. Embalmer. Gastroenterologist. Tough jobs for sure. But try healthcare advertising for a week. Just try to be creative in an environment where important safety information takes up :35…

How to Make Pharma Ads That Won't Give Consumers a Headache

McCann's Jeremy Perrott has the prescription

Jeremy Perrott insists that medical and pharmaceutical creative work can be just as sexy as any other form of advertising—perhaps even more so. And if anyone would know, it's Perrott. For…

For T-Mobile, Netflix's Global Surge Is Proof That Unlimited Streaming Is a Vital Strategy

Branding svp also sees huge potential for wearables and health

brightcove.createExperiences(); T-Mobile took a bit of a bandwidth gamble recently by offering unlimited free video streaming from popular services like…

Pfizer and Allergan Agree to $160 Billion Merger, Creating World's Largest Health Care Company

Makers of drugs like Viagra and Botox

Two giants of the health care industry, Pfizer and Allergan, announced Monday that they will merge to create the world's largest drug maker in terms of sales. Pfizer will buy…

Obama's BuzzFeed Video Has Already Been Viewed More Than 15 Million Times

Not bad

President Barack Obama wants to spread the word among millennials that the deadline to sign up for healthcare coverage is Feb. 15 (this Sunday). So, to connect with the hard-to-reach…

Healthcare Startup Launches First TV Ad in New York and New Jersey

Oscar showcases real parents' challenges

New York healthcare company Oscar's first television campaign targets new parents who are too frazzled to shop for health insurance. The ad (created with SpecialGuest and 1stAveMachine) rolled out today and…

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