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Topic: Healthcare

HealthCentral Boosts Engagement With In-Depth Patient Stories Showing successes in overcoming disease

After being diagnosed with multiple sclerosis, Jodi Edwards admitted she was terrified. But it compelled her to stay active, and eventually she relearned not only how to walk but also…

May 6, 2014, 10:42 AM EDT

Obamacare Turns Hospitals Into Insurers, and Insurers Into Healthcare Providers Brand messages have flip-flopped

An elderly woman looks around her home fondly as she sings “There’s no place like home” in an advertising message for a service that helps senior citizens live a happy,…

March 25, 2014, 12:11 PM EDT

Obamacare Ads Enlist Your Mother Your Mom Cares campaign hit YouTube this morning

We've seen the president on Between Two Ferns, we've seen Billy Eichner quiz Olivia Wilde on the subject of "Obamacare or shut up," and now we have your mother, who is…

March 14, 2014, 9:08 AM EDT

Consumer Confusion Slows Healthcare Exchange Ad Market Many states, insurers waiting for clarity

The confusion surrounding healthcare exchanges has had an unanticipated negative impact on the media sales business over the last few weeks. Advertising tied to healthcare reform was expected to slam dunk…

October 24, 2013, 4:13 PM EDT

Obamacare Provider's $1.2M Effort Focuses on Social and Local Ads Health Republic of New York unleashes promotional blitz

The federal government may be shut down for the time being, but insurance providers planning to utilize Affordable Care Act (ACA) marketplaces aren't waiting to promote what they offer. For instance,…

October 1, 2013, 11:35 AM EDT

A New Spin on an Old Topic Pharma giant Pfizer trades sentimental spots for frank talk about aging

Pfizer, like Dove and Prudential before it, has gone topical. The pharma giant’s new corporate image effort eschews gauzy TV ads in favor of a microsite (www.GetOld.com) where consumers can…

August 21, 2012, 6:21 AM EDT

Politicians, Advertisers Capitalize on Healthcare Ruling As tweets fly, everyone from Obama to tech companies look to advertise

Today in Washington, the Supreme Court upheld the Affordable Care Act, known by many as Obamacare, ruling to uphold President Barack Obama's individual healthcare mandate. Well before the court offered…

June 28, 2012, 1:42 PM EDT

Analyst: Healthcare Could Quickly Turn Into a Billion-Dollar Ad Category Future ad spend hinges on court decision

Pivotal Research senior analyst Brian Wieser said today that he sees health insurance becoming a huge advertising category in the next year if the Supreme Court upholds President Obama's Affordable…

June 22, 2012, 5:11 PM EDT

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