REPORT: Facebook Exploring Health Care Entry

Blue Cross Blue Shield, meet blue thumbs up? According to a report by Reuters, Facebook is eyeing opportunities in the health-care sector, including online communities and applications.

PlayingDoctor650Blue Cross Blue Shield, meet blue thumbs up? According to a report by Reuters, Facebook is eyeing opportunities in the health-care sector, including online communities and applications.

Three people familiar with the social network’s plans told Reuters Facebook is considering the creation of online support communities to connect users suffering from similar ailments, as well as “preventative care” apps to help users improve their lifestyle choices.

Everything is still in the idea stage, the sources told Reuters, but Facebook has met with medical-industry experts and entrepreneurs, and the social network also established a research-and-development unit to test potential apps.

A “former Facebook insider” told Reuters that the social network’s product teams often discovered users with chronic ailments such as diabetes seeking advice via Facebook.

Reuters

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in