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Topic: Health

Colorado's Keg-Stand Ad for Obamacare Is Probably the Dumbest in the Nation But will the bro campaign work?

Hey, bro … what's a deductible? The Colorado Consumer Health Initiative and ProgressNow Colorado Education target young adults, including the oft-maligned and frequently wasted "bro" segment, in a series of shareable…

October 23, 2013, 8:51 AM EDT

Alberta Gets Gross to Make Germophobes Think Twice About Unprotected Sex Gonorrhea on the rise

When it comes to sex, Alberta seems to be redefining the phrase "getting freaky." Already home to Canada's highest rate of syphilis, the province is now seeing a rise in…

October 11, 2013, 8:39 AM EDT

Welcome to the New Face of Big Pharma On eve of Obamacare, brands shift marketing from pill pusher to best friend

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the…

September 29, 2013, 10:21 PM EDT

The World's Kookiest, Catchiest Anti-Asthma PSAs May Leave You Breathless Twisted genius of Parry Gripp

Remember the "Chimpanzee Riding on a Segway" song from way back in 2010? How about the theme song from Buffy the Vampire Slayer from the 1990s? Parry Gripp was the…

September 18, 2013, 10:57 AM EDT

Ad of the Day: St. John Ambulance Terrifies You (Again) Into Thinking About First Aid BBH's latest kick in the gut

Few client-agency teams do scare tactics quite as well as St. John Ambulance and BBH London. With their artful yet horrifying set pieces about the importance of knowing first aid, the…

September 16, 2013, 10:13 AM EDT

Coke Wants You to Live Like Grandpa, You Self-Destructive Slob Clever spot preaches moderation and the occasional cola

Your grandpa was a svelte boss. You, by comparison, are a junk-gobbling slob, according to a slick new split-screen ad for Coca-Cola from agency David in Buenos Aires. The spot,…

August 16, 2013, 8:12 AM EDT

Coca-Cola Ad Defends Aspartame Beverage giant continues push back against health concerns

Coca-Cola is continuing to fight back against health critics, this time by defending sugar alternatives like aspartame. A print ad touting the safety of artificial sweeteners was slated to run today…

August 14, 2013, 12:33 PM EDT

Twinkies Are Back! Now What? As the 83-year-old snack returns to shelves, the road ahead may not be soft and spongy

When Hostess Twinkies return to store shelves next month, they’ll epitomize one of branding’s rarest feats: a return from the dead. But while the snack’s resurgence (courtesy of a $410…

June 27, 2013, 12:42 PM EDT

Chemotherapy Rebranded as 'Superformula' in JWT's Brilliant Campaign for Child Cancer Center Ward gets Justice League makeover

JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to craft a super-powerful campaign designed to help children with cancer better understand their treatment…

June 3, 2013, 10:05 AM EDT

Creak, Crack, Crunch. Local Chiropractor's Goofy Ad Is Painful to Watch Rhett & Link will straighten you out

Just a few weeks after making the most awkward transmission-repair ad ever, Rhett & Link are back with another goofy local commercial—this one for the Ryan Lee Chiropractic Center in…

May 16, 2013, 3:11 PM EDT

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