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Topic: Health

Nike FuelBand and Other Health Wearables Have Branding Issues Data suggest the niche hasn't created enough awareness

If you want to figure out why Nike might be giving up on marketing FuelBand, its wellness tech product that joggers wear on their wrist, numbers from iModerate could provide…

May 16, 2014, 12:58 PM EDT

How'd They Do That? Remarkable British Ad Goes in Utero to 'Film' an Unborn Baby Grey's womb with a view

If you happened to catch this PSA on television in Britain this month, you might be left wondering if it is—could it somehow possibly be?—real footage. And that's the point. The…

May 15, 2014, 2:27 PM EDT

HealthCentral Boosts Engagement With In-Depth Patient Stories Showing successes in overcoming disease

After being diagnosed with multiple sclerosis, Jodi Edwards admitted she was terrified. But it compelled her to stay active, and eventually she relearned not only how to walk but also…

May 6, 2014, 10:42 AM EDT

How a Remarkable Twitter Campaign Got This Ohio Teenager a Bionic Arm The story of #HandforTorri

Here's a powerful example of the potential of social media and brand charity. Friends of an Ohio teenager who was born without a full right arm launched a #HandforTorri campaign on…

May 5, 2014, 2:33 PM EDT

A Look at How Many People Keep Their New Year’s Resolutions to Get Fit Motivation wanes as time passes

If you're like most people, you don't make a New Year's resolution. Maybe that's because few of who do make them (the vast majority of which involve getting in shape)…

January 22, 2014, 7:28 AM EST

Adweek's Top 5 Commercials of the Week: Dec. 1-6 Holiday humor, the human body and a selfie shootout. Vote for your favorite spot

Along with two picks from the steady stream of holiday fare, this week's top commercials embrace the imperfect human body and perfect the art of the selfie. From uplifting to chuckle-inducing,…

December 6, 2013, 5:07 AM EST

Colorado's Keg-Stand Ad for Obamacare Is Probably the Dumbest in the Nation But will the bro campaign work?

Hey, bro … what's a deductible? The Colorado Consumer Health Initiative and ProgressNow Colorado Education target young adults, including the oft-maligned and frequently wasted "bro" segment, in a series of shareable…

October 23, 2013, 8:51 AM EDT

Alberta Gets Gross to Make Germophobes Think Twice About Unprotected Sex Gonorrhea on the rise

When it comes to sex, Alberta seems to be redefining the phrase "getting freaky." Already home to Canada's highest rate of syphilis, the province is now seeing a rise in…

October 11, 2013, 8:39 AM EDT

Welcome to the New Face of Big Pharma On eve of Obamacare, brands shift marketing from pill pusher to best friend

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the…

September 29, 2013, 10:21 PM EDT

The World's Kookiest, Catchiest Anti-Asthma PSAs May Leave You Breathless Twisted genius of Parry Gripp

Remember the "Chimpanzee Riding on a Segway" song from way back in 2010? How about the theme song from Buffy the Vampire Slayer from the 1990s? Parry Gripp was the…

September 18, 2013, 10:57 AM EDT

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