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Topic: Health

Empty Wheelchair Chases People Around a Mall in One of the Meanest Ad Pranks Yet

FCB Health's PSA about osteoporosis

Hand out fliers about the dangers of osteoporosis pretty much anywhere and see what happens. Crumple. Toss. No one reads all those statistics. But chase those same folks with a…

SoulCycle Spins Into the Growing Mobile Fitness Market With Its New App

Book your classes, then disconnect and ride

SoulCycle is known—and often parodied—for making spin classes a national craze. Until now, the buzz mostly came from word-of-mouth. But today, the brand launches a mobile app, supported by one…

Grey Treats Iodine Deficiency Through the Decorative Dots on Indian Women's Foreheads

Fighting malnutrition, one bindi at a time

Iodine deficiency is a huge issue in rural India, and here's one unusual way to help solve the problem—iodized bindis. The Neelvasant Medical Foundation and Research Center, a nonprofit group based…

At SXSW, Brands Are Playing Games With Your Health (in the Good Way)

Jockeying to be the next big names in digitally fueled wellness

The melding of tech and health is everywhere these days, but nowhere is the trend more visible than right now at South by Southwest. By combining technology, wellness and exercise, brands…

Ads Urge British Women to Get Out and Exercise in All Their Jiggly, Sweaty Glory

An anthem for average females working out

Exercise is hard enough already without your arm fat flapping like a chicken wing to discourage you. But if we could learn to stop worrying and love the sweaty slap…

Photograph These Ingenious Ads, and You'll Learn How to Save Kids From Eye Cancer

One easy trick for early detection

If you take a flash photograph of a child, and one of his or her pupils looks white in the resulting image, it can indicate an eye tumor. In the…

A Little Girl With Cancer Wanted to Make Her Own PSA, and It's Amazing

Hannah shares her story of bravery

"I want to be on TV a lot, and I want to be on the newspaper so people can see how brave I've been during cancer," says young Hannah, speaking…

Apple Blocks Developers From Selling User Health Data to Marketers

Tweaks privacy rules ahead of gadget launches

Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept.…

American Heart Association Gets Emotional

Dalton Agency leads rebranding

The American Heart Association has launched a new campaign that is an emotional departure from its image as a purely factual and educational resource. The $4 million campaign, which includes digital,…

Nike FuelBand and Other Health Wearables Have Branding Issues

Data suggest the niche hasn't created enough awareness

If you want to figure out why Nike might be giving up on marketing FuelBand, its wellness tech product that joggers wear on their wrist, numbers from iModerate could provide…

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