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Topic: Health

At SXSW, Brands Are Playing Games With Your Health (in the Good Way)

Jockeying to be the next big names in digitally fueled wellness

The melding of tech and health is everywhere these days, but nowhere is the trend more visible than right now at South by Southwest. By combining technology, wellness and exercise, brands…

Ads Urge British Women to Get Out and Exercise in All Their Jiggly, Sweaty Glory

An anthem for average females working out

Exercise is hard enough already without your arm fat flapping like a chicken wing to discourage you. But if we could learn to stop worrying and love the sweaty slap…

Photograph These Ingenious Ads, and You'll Learn How to Save Kids From Eye Cancer

One easy trick for early detection

If you take a flash photograph of a child, and one of his or her pupils looks white in the resulting image, it can indicate an eye tumor. In the…

A Little Girl With Cancer Wanted to Make Her Own PSA, and It's Amazing

Hannah shares her story of bravery

"I want to be on TV a lot, and I want to be on the newspaper so people can see how brave I've been during cancer," says young Hannah, speaking…

Apple Blocks Developers From Selling User Health Data to Marketers

Tweaks privacy rules ahead of gadget launches

Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept.…

American Heart Association Gets Emotional

Dalton Agency leads rebranding

The American Heart Association has launched a new campaign that is an emotional departure from its image as a purely factual and educational resource. The $4 million campaign, which includes digital,…

Nike FuelBand and Other Health Wearables Have Branding Issues

Data suggest the niche hasn't created enough awareness

If you want to figure out why Nike might be giving up on marketing FuelBand, its wellness tech product that joggers wear on their wrist, numbers from iModerate could provide…

How'd They Do That? Remarkable British Ad Goes in Utero to 'Film' an Unborn Baby

Grey's womb with a view

If you happened to catch this PSA on television in Britain this month, you might be left wondering if it is—could it somehow possibly be?—real footage. And that's the point. The…

HealthCentral Boosts Engagement With In-Depth Patient Stories

Showing successes in overcoming disease

After being diagnosed with multiple sclerosis, Jodi Edwards admitted she was terrified. But it compelled her to stay active, and eventually she relearned not only how to walk but also…

How a Remarkable Twitter Campaign Got This Ohio Teenager a Bionic Arm

The story of #HandforTorri

Here's a powerful example of the potential of social media and brand charity. Friends of an Ohio teenager who was born without a full right arm launched a #HandforTorri campaign on…

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