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Topic: HBO Go

Study: Game of Thrones Leading the Charge for HBO Now Viewers

Consumption up 85 percent since stand-alone service was announced

Cutting the cord has created larger viewership numbers for HBO, according to a new study by Amobee Brand Intelligence. The digital marketing and data analytics firm said HBO consumption has…

Will the Game of Thrones Premiere Be Spoiled by Periscope Pirating?

It's never been easier to steal TV content

Game of Thrones fans are counting down the days until April 12, when HBO's fantasy drama returns for its fifth season. To tune in, they'll flip to HBO on TV,…

Apple Shared Several Astonishing Stats Today That Have Nothing to Do With Watches

700 million iPhones sold, 700,000 Apple Pay retailers and more

Apple's event in San Francisco today isn't only about the Apple Watch. CEO Tim Cook started the product demonstration with a quick update on some of the company's latest devices…

HBO Will Finally Offer a Cable-Free Option Next Year

'It is time to remove all barriers'

HBO Go has finally done what subscribers have been begging for since the announcement of the streaming service: It's dropping the cable-subscription requirement. A streaming network, offering access to Game of…

Adweek's Top 5 Commercials of the Week: April 18-25

Parents and kids, soccer and racing, peanut butter and jelly. Vote for your favorite spot

Opposites attract, except when they don't, in this week's best commercials. Castrol brought Neymar and Ken Block together for an entertaining soccer-gymhkana mashup, while HBO Go shined a light on a…

Ad of the Day: Watching Sex Scenes With Your Parents Is Weird, Says HBO

With HBO Go, you don't have to

As someone who once, as a teenager, was watching this George Carlin bit when his parents walked into the room, I can appreciate SS+K's new HBO campaign, aimed at millennials,…

Biggest Game of Thrones Ever Melts HBO GO

3 crashes in less than a year for popular streaming service

Turns out if you just shrug when faced with rampant password sharing, your bandwidth takes a major hit during big-ticket episodes: HBO's wildly popular streaming service HBO GO coughed blood…

HBO GO Craps Out During True Detective Finale

Demand sinks streaming service

It’s not TV, it’s HBO GO—but for many fans of the series True Detective, it was more like HBO NO GO. The season finale of the Matthew McConaughey-Woody Harrelson procedural aired…

True Blood Is Ending, Y’all

Sudsy vampire drama set to expire in 2014

That’s a wrap for HBO’s True Blood, Alan Ball’s Southern-fried follow-up to Six Feet Under. The show, less an adaptation of than a riff on the series of novels by…

Discovery Walks Back Talk of Developing Streaming Service

Company says passage in John Hendricks’ new book was misinterpreted

Discovery Communications is reportedly developing its own streaming service modeled after HBO Go. The company wants to charge cable subscribers an additional fee for on-demand access to programming like Here…

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