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Topic: Havas Worldwide

McCann Increases Its Share of Reckitt Benckiser Adds Airborne, MegaRed without a pitch

RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson.  McCann was awarded RB's Mucinex and Delsym business…

December 22, 2014, 10:18 AM EST

Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting? The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

November 11, 2014, 9:54 AM EST

OppenheimerFunds' Search for an Agency Takes an Unusual Turn Marketer calls off final pitches to focus on one finalist

A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives saw something…

October 30, 2014, 2:42 PM EDT

Source Marketing's Kersten Rivas on the Advantage of a Smaller Agency New president says you can be more nimble, entrepreneurial

  Photo: Alfred Maskeroni Specs New gig President, Source Marketing Old gig Managing director, Havas Worldwide New York Age 43 Twitter @mittonrivas What drew you to Source Marketing? I was at Havas for eight years, and we weathered…

October 27, 2014, 12:01 AM EDT

Bolloré Group Makes Offer to Take Majority Control of Havas Group Proposal would increase its stake from 36 percent

Bolloré Group, already a dominant shareholder of Havas Group, now wants to take majority control. In a brief conference call today, Havas Group confirmed that Bolloré had made an offer that…

October 17, 2014, 1:11 PM EDT

Ad of the Day: Peugeot Remakes 1984 Ad, Taking the Stunt Driving From Crazy to Insane A worthy sequel for the GTi

In 1984, Peugeot introduced its 205 GTi with a wild, James Bond-esque commercial in which the car was seen being chased across a snowy expanse by a plane dropping explosives. Thirty…

October 13, 2014, 11:48 AM EDT

Ad of the Day: Gorgeous, Heartbreaking PSA Imagines If Kids Could Choose Their Parents Would they choose you?

Remember Finland's horrifying "Monsters" PSA from a couple of years ago, where grownups were shown literally as frightening beasts, because that's how kids see abusively drunken parents? The same children's charity…

October 9, 2014, 12:15 PM EDT

Havas Worldwide Searches Again for a Creative Chief in New York Darren Moran exits after just a year

Darren Moran's reign atop the New York creative department of Havas Worldwide has ended after just a year, triggering yet another search for a creative chief. Moran joined the shop as…

September 24, 2014, 11:31 AM EDT

A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies McCann, TBWA get personal

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes…

September 18, 2014, 6:16 AM EDT

It's Worth Holding Your Breath, as This Kid Does, Until the End of This Great Ad Waiting to exhale

When I was a kid, my sister and I would play a car game where we would hold our breath in the back of our parents' minivan every time we…

September 11, 2014, 11:32 AM EDT

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