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Topic: Havas Worldwide

Dos Equis' Most Interesting Man May Be Different, but the Ads Aren't So Much

First full spot from Havas rolls out

Dos Equis is out with its first full commercial featuring its new Most Interesting Man in the World. And he looks, perhaps unsurprisingly, like a rugged twist on a dazzling…

TD Ameritrade's CMO Built a New Brand Image Based on Confidence and Convenience

Adweek’s 2016 Brand Genius winner for financial services

Three years ago, when Denise Karkos was named CMO at TD Ameritrade, she had her work cut out for her. Her task: make the stodgy and often-character-free financial services industry…

Havas Chicago Filled a Room With Boobs You Can Play With for #CheckYoSelf Campaign

Sequel to 2015's peep show

Havas Chicago certainly knows how to stop pedestrians in their tracks with its office-window installations for Breast Cancer Awareness Month. Last October it set up peep-show windows, but the peepers got…

Dos Equis Introduces Its New 'Most Interesting Man,' and He Sure Is Different

Campaign gets 'contemporary twist'

In a bit of Doctor Who-esque regeneration, Dos Equis on Wednesday introduced its new Most Interesting Man in the World—to replace Jonathan Goldsmith, who retired from the role earlier this year.…

Dos Equis Puts 2 Fairly Interesting People, Erin Andrews and Luis Guzmán, in New Ads

Plus, rate your own interestingness with a Facebook app

Jonathan Goldsmith's Most Interesting Man in the World might have said adios (and flown off to Mars), but Dos Equis is hardly finished with its "Most Interesting" theme. The Heineken brand…

Havas Worldwide Just Dropped the (Giant) Mic on Canal Street's Post-it Wars

'All good things must come to an end'

Two weeks after the Canal Street #postitwars began with a single word, "HI," one of the main agencies involved—Havas Worldwide—has shut things down in style. With a giant image of…

Agencies on Canal Street Are Waging a Post-it-Note War, and It's Awesome

Havas Worldwide, Horizon Media and more

It started out, reportedly, with a single word: "HI." That was early last week. By the weekend, a full-blown Post-it note art war had erupted on Canal Street in New York…

Ad of the Day: Jonathan Goldsmith Ends His Epic Run as Dos Equis' Most Interesting Man

But the character will live on, through someone else

After an impressive and very interesting 10-year run, Jonathan Goldsmith is saying goodbye to his iconic Dos Equis ad character, the Most Interesting Man in the World—appearing in one final…

Havas Chicago Set Up a Peep Show in Its Windows, but the Peepers Got a Bit of Shock

Not the topless girls they expected

Havas Chicago is located at the busy corner of Grand Ave. and Wabash in the city's River North neighborhood, next to Eataly and across from the Nordstrom flagship store. Visitors…

10 Stories of Creative Partners Who've Endured and Thrived Without Killing Each Other

How to make a work marriage work

Creative partnerships are very much like romantic relationships. You find someone who sees the world the same way you do; you feel that spark of connectedness; you start building something…

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