Advertisement

Topic: Havas Worldwide

Accounts in Review: Royal Caribbean Nears Its Media Decision

General Mills, meanwhile, enters the search spree

Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency. Three contenders traveled to the company's headquarters in Miami today to…

Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers

Retailers turn to marketing to ignite business

One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to handle…

Accounts in Review: PHD Becomes a Leading Player on SC Johnson

Royal Caribbean completes creative search as media contest winds down

In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying around…

Ad of the Day: Hefty Cups Turn Ordinary Moms Into Slang-Spewing Party Animals

Havas Worldwide on fleek

They may have played beer pong with red Solo cups in 1999, but moms have upgraded to crack-resistant party cups in Hefty's sharp and funny new campaign by Havas Worldwide…

Is Virtual Reality the Next Big Form of In-Bar Entertainment?

Jim Beam and Dos Equis have been quick to embrace the trend

Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to…

Check Out the N.Y. Home of Havas [Video]

Find out what this 'village' has to offer

Lower Manhattan's Hudson Square area, once home to mostly industrial tenants and printers, is now home to some of the world's biggest advertising agencies. In the heart of it, across…

MetLife Wants a New Lead Creative Agency to Reinvent Its 'Slow and Steady' Brand

Incumbent Crispin won't defend

MetLife, under the direction of new global CMO Esther Lee, said it wants to reinvent the brand with a new U.S. ad agency capable of transforming "a slow and steady,…

3 Teams Reach the Final Round of the Big Sears Holdings Review

Review encompasses all marketing services for Sears, Kmart

Three holding company teams have advanced in Sears Holdings Corp.'s marketing services review. Agency teams from Havas, Publicis Groupe and Interpublic Group made the cut and will be briefed further this…

How Havas Worldwide Won the Edible Arrangements Account Without a Pitch

A former client and some solid project work made an RFP unnecessary

Score one for leveraging past relationships. In 2010, when Havas Worldwide CEO Andrew Benett was CEO of sister shop Arnold, that agency pitched and won CVS' creative account. The retailer's chief…

McCann Increases Its Share of Reckitt Benckiser

Adds Airborne, MegaRed without a pitch

RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson.  McCann was awarded RB's Mucinex and Delsym business…

Advertisement