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Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting? The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

November 11, 2014, 9:54 AM EST

Telefónica Shifts O2 Global Media Account to Havas Without Review Publicis Groupe won assignment in review just three months ago

Back in July, Telefónica concluded a six-month review for global media buying and planning on its O2 business, selecting Publicis Groupe, much to the relief of incumbent ZenithMedia, which has…

October 24, 2014, 3:31 PM EDT

Bolloré Group Makes Offer to Take Majority Control of Havas Group Proposal would increase its stake from 36 percent

Bolloré Group, already a dominant shareholder of Havas Group, now wants to take majority control. In a brief conference call today, Havas Group confirmed that Bolloré had made an offer that…

October 17, 2014, 1:11 PM EDT

Choice Hotels Eyes 2 Finalists Annual media spending approaches $50 million

Choice Hotels is in the late stages of a creative review, with two agencies vying to handle the brand in the U.S and the Caribbean, sources said. Sources identified the shops…

June 27, 2014, 9:51 AM EDT

OppenheimerFunds Searches for a New Creative Agency Review is in its early stages

OppenheimerFunds is looking for a new lead creative agency. The company has hired Ark Advisors in New York to manage the search, which is expected to conclude in the fall. Past…

June 23, 2014, 11:13 AM EDT

Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl A look at some main activations around the city

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl­—but last-minute strategizing for the Big Easy blowout was not on…

January 26, 2014, 8:56 PM EST

Reckitt Benckiser Expands Its Media Agency Roster Units of Interpublic, Dentsu pick up business

Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business. Previously, the business was split primarily between Publicis Groupe's Zenith Media…

December 17, 2013, 10:51 AM EST

Programmatic Still Small Potatoes at Most Agencies Only 5 cents per dollar spent, but hope is for big volume soon

Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their…

September 26, 2013, 4:24 PM EDT

Goodby Silverstein Wins Princess Cruises Agency well-versed in category

Goodby Silverstein & Partners is back in the cruise business. The Omnicom shop, which previously worked on Norwegian Cruise Line, Royal Viking and Crystal Cruises, has landed Princess Cruises, after…

August 23, 2013, 5:54 PM EDT

PHD Wins Carnival Cruise Lines' Media Account Previously handled by Havas Media

Omnicom’s PHD has been selected as the new media agency for Carnival Cruise Lines, following a review in which incumbent Havas Media (formerly MPG) did not defend. Other finalists in the…

August 9, 2013, 1:39 PM EDT

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