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Topic: Havas Media

Havas Media Named TD Bank's Media Agency of Record After a Review

Agency rounds out 2016 with $700 million in new billings

It's been a good year for Havas Media, and the company is rounding out 2016 with another new business win as TD Bank's media agency of record. Havas Media will…

Miami Prepaid Phone Provider Taps Havas to Help It Grow U.S. Business

TracFone brands move from Mediavest

TracFone, which is launching a more aggressive push into the U.S. mobile market, has picked Havas Media Group as agency of record to help build the profile of the prepaid…

Avocados From Mexico Will Return to the Super Bowl After This Year's Surprise Hit

Brand scored big with 'First Draft Ever' campaign

Avocados From Mexico will make its second Super Bowl appearance, returning to the world's most-watched TV event after enjoying surprise success during the big game in February with an ad…

Scotts Miracle-Gro Picks Mediahub to Handle Its Media Business

Agency succeeds MEC after review

Scotts Miracle-Gro is moving on. After years with MEC, the brand is shifting its media account to Mediahub, the media arm of Mullen, Scotts has confirmed. Scotts' media spending totals about…

Check Out the N.Y. Home of Havas [Video]

Find out what this 'village' has to offer

Lower Manhattan's Hudson Square area, once home to mostly industrial tenants and printers, is now home to some of the world's biggest advertising agencies. In the heart of it, across…

Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting?

The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

Telefónica Shifts O2 Global Media Account to Havas Without Review

Publicis Groupe won assignment in review just three months ago

Back in July, Telefónica concluded a six-month review for global media buying and planning on its O2 business, selecting Publicis Groupe, much to the relief of incumbent ZenithMedia, which has…

Bolloré Group Makes Offer to Take Majority Control of Havas Group

Proposal would increase its stake from 36 percent

Bolloré Group, already a dominant shareholder of Havas Group, now wants to take majority control. In a brief conference call today, Havas Group confirmed that Bolloré had made an offer that…

Choice Hotels Eyes 2 Finalists

Annual media spending approaches $50 million

Choice Hotels is in the late stages of a creative review, with two agencies vying to handle the brand in the U.S and the Caribbean, sources said. Sources identified the shops…

OppenheimerFunds Searches for a New Creative Agency

Review is in its early stages

OppenheimerFunds is looking for a new lead creative agency. The company has hired Ark Advisors in New York to manage the search, which is expected to conclude in the fall. Past…

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