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Topic: Havas

If Iran Sanctions Lift, Will Ad Companies Rush In?

Dentsu is already there, WPP and Publicis are in no rush

Sir Martin Sorrell, the WPP chief, has called Iran the last great, untapped market for growing his business. With a potential nuclear deal set to end some embargoes and perhaps…

How Can Subway Remain a Beloved Brand Despite the Jared Scandal?

Leverage other endorsers like Brad and Angelina

It's been a week since news broke that Jared Fogle was caught up in a child-porn investigation and just days since BrandIndex's semiannual survey of America's best-perceived brands revealed that…

Real Guys React to Learning They'll Be Dads in Dove's Charming Ode to Father's Day

'Strength means showing you care'

And now, for something completely different from Dove: A Father's Day ad. Via footage culled from across the Internet, Dove's Men+Care division treats us to to the spontaneous, real-life reactions of…

Is Walmart Trying to Brand Itself as Socially Conscious?

The value-focused chain seems to embrace corporate responsibilty

Walmart has long been a vilified brand, possibly one of the most-hated in America. But in the last year the retail chain has made several significant moves that may change its…

Mini Is the New Supersized

Why brands like Starbucks, Coca-Cola and Sonic are shrinking their food

Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in…

New York Life Launches a Creative Agency Review

$74 million account is currently at Havas Worldwide

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed. The largest mutual life insurance company…

3 Teams Reach the Final Round of the Big Sears Holdings Review

Review encompasses all marketing services for Sears, Kmart

Three holding company teams have advanced in Sears Holdings Corp.'s marketing services review. Agency teams from Havas, Publicis Groupe and Interpublic Group made the cut and will be briefed further this…

FCB Returns to the Beer Business With Michelob Ultra Win

Fills the hole left by the exit of MillerCoors

FCB is back in the beer category after winning Michelob Ultra's North American account. The Interpublic Group shop, which lost longtime client MillerCoors in 2012, bested several finalists, including the MDC…

Hershey Will Add to Its Roster of Creative Agencies

Ready to expand beyond Arnold, Havas

The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed Anna…

CenturyLink Taps a New Lead Agency to Build Brand Awareness

Telecom firm spends $100 million on media annually

Regional telecommunications player CenturyLink has found a new lead agency for its consumer business. The Boston office of Arnold has landed the company's creative account after a review, and the brand's…

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