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Topic: Havas

Pharma Giant GSK Consolidates Its Global Agency Roster Across 4 Holding Companies

Internal memo calls it an 'agency simplification'

In 2015, GlaxoSmithKlein and Novartis completed a deal worth more than $20 billion that combined the two companies' assets. In November of that year, various sources reported that the newly…

Ad of the Day: Heathrow Airport Crafts Sweet First TV Spot Set to David Bowie Song

An adorable 'First Flight'

This is the story of an adventurous little suitcase that heads to Heathrow Airport in London, makes it through security relatively unmolested and falls in step with another cute carryall…

Havas Chicago Taps GrubHub for New HR Head

Agencies are chasing execs with experience outside the industry

Jennifer Marszalek is the new chief talent officer for Havas Worldwide Chicago, joining the agency from GrubHub where she ran human resources at the mobile and online food delivery service. The…

The National Association of Realtors Finds Its Perfect Pitchman in Modern Family Dad

Integration explains why you need a real estate agent

Realtor Phil Dunphy, a key character on ABC's award-winning comedy Modern Family, is the star of Arnold Worldwide's latest initiative for the National Association of Realtors. Dunphy's pitchman status kicked off…

SAV Studios' Founder Thinks Brands Should Have Content Studios of Record

Shop's clients include Pepsi, Vizio and Neutrogena

Specs Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel What Content studio Where Los Angeles and New York James Shani,…

Rhode Island Will Revamp Its Marketing Campaign After a Disastrous Roll Out

Promotional video included footage from Iceland

Earlier this week, Rhode Island unveiled a new marketing campaign for the state. The effort from the Rhode Island Commerce Corporation, Havas and famed designer Milton Glaser was swiftly met…

Milton Glaser Is Famous for the 'I Love New York' Logo. How Did He Do With Rhode Island?

Some Ocean State natives critical of campaign

Rhode Island has unveiled a new logo from Milton Glaser, the designer behind New York's iconic "I Love New York" identity, as part of the state's new tourism campaign from…

How Agencies Are Fighting Back Against Talent Raids by Tech Firms and Marketers

Massage, anyone? We can't pay you more

Never in her wildest dreams did Helen Pak think she would leave the advertising industry to do creative work for a technology company. Then, three years ago, while on set…

Liberty Mutual Tries Novel Filming Technique in This Choose-Your-Own-Adventure VR Video

'If you're stranded in the woods, what should you do?'

Virtual reality is not even six months old on Facebook, but brands are already finding creative ways to film and post 360-degree clips. On Thursday, Liberty Mutual launches its first…

Havas Reports Organic Growth of 5.1% in 2015 Thanks to European Business

CEO calls 2016 a 'year of acceleration'

Havas reported another year of strong organic growth under global chief Yannick Bolloré, who took over the Paris-based holding company two years ago. Havas said 2015 organic growth rose 5.1 percent…

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