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Topic: Hasbro

How Disney Maintains a Strong Relationship With Its Millennial Audience

It produces relevant, authentic content with Hasbro

Disney's brand doesn't want to be a tale as old as time. Thanks to creative thinking, adapting to new technology, and acting from an authentic point-of-view, Disney has been able…

How Play-Doh Went From Being a Household Cleaning Supply to a Beloved Toy

Salty, colorful compound turns 60, but stays cool

Joseph McVicker was in big trouble. Kutol Products, his Cincinnati company, manufactured a gummy, doughy product that housewives used to remove coal soot from wallpaper. But now it was 1955.…

Why Hasbro's Transformers Cartoon Reboot Represents Social Data's Stairway to Heaven

Optimus Prime is back

CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon…

TV Stars Like Andy Samberg and Alfonso Ribeiro Recall Their Most Memorable Commercials

The good, the bad and the never-seen

Before they made it big on television, lots of actors honed their skills, and earned their keep, by appearing in commercials. Adweek asked several TV stars to recall the most…

Brands Love Virtual Reality's Potential But Want the Medium to Become More Accessible

North Face, Lufthansa and Hasbro weigh in

It's only the second day of South by Southwest Interactive, and virtual reality is already being touted by panelists and attendees around Austin as the breakaway trend for the annual…

How Star Wars Action Figures Became the Toy World’s Most Powerful Force

7 Films, 140 figures and millions of blissful collectors

A long time ago, in a shopping season far away, Kenner made toy history. Yes, this is a story about Star Wars action figures. But first it's a story about…

Why Monopoly Is the Coolest—and Cruelest—Game Ever Sold

Celebrating 80 years of bankrupting your friends and family

Dec. 17, 2010 was a nail-biter for the staff at the National Museum of Play. Its curator made the 250-mile trip from Rochester, N.Y., to New York where he sat…

The Rise and Fall and Rise of Hasbro's TV Strategy

What went wrong with The Hub, and what the toymaker hopes will go right

What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual…

A People's History of Transformers Cartoons

Everybody from Scatman Crothers to Fred Willard is here

Hasbro has a lot of enduring intellectual property (G.I. Joe, My Little Pony) but nothing holds a candle to its long-running Transformers franchise. Its origins are borderline cynical: After acquiring…

Global Media Agency of the Year: How OMD Became the One to Beat in 2014

And landed Johnson & Johnson's $1 billion account

Mainardo de Nardis remembers the day in 2009 when he first showed up in his new boss's office. Omnicom Media Group CEO Daryl Simm told incoming OMD global CEO de…

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