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Topic: Hasbro

How Star Wars Action Figures Became the Toy World’s Most Powerful Force

7 Films, 140 figures and millions of blissful collectors

A long time ago, in a shopping season far away, Kenner made toy history. Yes, this is a story about Star Wars action figures. But first it's a story about…

Why Monopoly Is the Coolest—and Cruelest—Game Ever Sold

Celebrating 80 years of bankrupting your friends and family

Dec. 17, 2010 was a nail-biter for the staff at the National Museum of Play. Its curator made the 250-mile trip from Rochester, N.Y., to New York where he sat…

The Rise and Fall and Rise of Hasbro's TV Strategy

What went wrong with The Hub, and what the toymaker hopes will go right

What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual…

A People's History of Transformers Cartoons

Everybody from Scatman Crothers to Fred Willard is here

Hasbro has a lot of enduring intellectual property (G.I. Joe, My Little Pony) but nothing holds a candle to its long-running Transformers franchise. Its origins are borderline cynical: After acquiring…

Global Media Agency of the Year: How OMD Became the One to Beat in 2014

And landed Johnson & Johnson's $1 billion account

Mainardo de Nardis remembers the day in 2009 when he first showed up in his new boss's office. Omnicom Media Group CEO Daryl Simm told incoming OMD global CEO de…

Hasbro Put the D'oh! in Play-Doh on Christmas With This Penis-Shaped Toy

Brand promises a redesign

We posted our list of 2014's biggest brand fails in mid-December, but there was still time for a late entrant—Hasbro's Play-Doh, which slid in under the wire with a Christmas…

UPDATE: DreamWorks and Hasbro Cancel Acquisition Talks

The toy maker was looking to expand its media reach with an animation arm

According to The Hollywood Reporter, Hasbro has called off negotiations with animation studio DreamWorks Animation following word in recent days that the toy company was looking to acquire the animation studio.…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong?

Reboots classics for online and mobile

Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales…

G.I. Joe-Themed Episode of Community Is Packed With Retro Awesomeness

Fake ads, fake PSA, real entertainment

NBC's Community regularly pays tribute to its characters' pop culture obsessions, but it still came out of left field when the last episode focused on protagonist Jeff's love of G.I.…

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