Topic: Harvard Business School

Not All Bots Are Trying to Rip Off Digital Advertisers

But even the 'good' ones can cost marketers plenty

It's been estimated that anywhere from 56 percent to 62 percent of Internet traffic is automated, meaning that ads routinely go unseen by actual people at a startling rate. But…

The Six Companies Fueling an Online Ad Crisis

Suspect traffic vendors

As the controversy swirls over publishers selling advertisers bogus nonhuman traffic, many of the accused have screamed, “It wasn’t me! We bought bad traffic from somebody else!” So, who are these…

The Digital Stimulus Package

2 million new gigs were created in 2011, says IAB study

Ad-supported Internet sites created twice as many jobs (2 million total) in 2011 compared to 2007, according to a study conducted by the Harvard Business School and commissioned by the…