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Topic: Harvard Business School

The Six Companies Fueling an Online Ad Crisis

Suspect traffic vendors

As the controversy swirls over publishers selling advertisers bogus nonhuman traffic, many of the accused have screamed, “It wasn’t me! We bought bad traffic from somebody else!” So, who are these…

The Digital Stimulus Package

2 million new gigs were created in 2011, says IAB study

Ad-supported Internet sites created twice as many jobs (2 million total) in 2011 compared to 2007, according to a study conducted by the Harvard Business School and commissioned by the…

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