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Topic: Harris Interactive

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Are You a Felon? According to Google, You Just Might Be This startup is out to clean up your online profile

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have…

March 3, 2014, 9:59 PM EST

Love Has Changed the Dog Biscuit Business Is Rover a member of your family?

Among Rodney Dangerfield’s innumerable one-liners was one complaining about his new pet dog: “His favorite bone is in my arm!” (Hey, it was funny in the ‘80s.) It’s anyone’s guess…

November 29, 2013, 12:13 AM EST

Do Native Ads Work? Survey asks consumers what they think of the format

Native ads are the buzzword of the moment in digital advertising, as many content publishers see them as the answer to the disappointments of standard display ads. Their champions say…

November 5, 2012, 12:01 AM EST

Mobile, Facebook App Users Prefer Ad-Supported Versus Paid Standard banners fall flat, per MediaBrix/Harris Interactive

Of Facebook’s nearly 1 billion users, 235 million play games on the social network, and the App Center it launched in May attracts 150 million users each month. That’s a…

August 15, 2012, 9:00 AM EDT

Amazon Recommending Offers? Cool. Facebook? No Thanks Harris Interactive quantifies consumer trust

Consumers are twice as comfortable with Amazon using their purchase history to target their offers compared to Facebook employing user profile data to do the same, according to a new…

July 20, 2012, 11:39 AM EDT

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