Topic: Harris Interactive
Type
Do Native Ads Work?
Survey asks consumers what they think of the format
Native ads are the buzzword of the moment in digital advertising, as many content publishers see them as the answer to the disappointments of standard display ads. Their champions say…
Mobile, Facebook App Users Prefer Ad-Supported Versus Paid
Standard banners fall flat, per MediaBrix/Harris Interactive
Of Facebook’s nearly 1 billion users, 235 million play games on the social network, and the App Center it launched in May attracts 150 million users each month. That’s a…
Amazon Recommending Offers? Cool. Facebook? No Thanks
Harris Interactive quantifies consumer trust
Consumers are twice as comfortable with Amazon using their purchase history to target their offers compared to Facebook employing user profile data to do the same, according to a new…
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