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Topic: harley davidson

After 30 Years, Harley's Heritage Softail Is Still the Most Distinctive American Motorcycle

A 1986 retread of a 1949 classic turning heads in 2016

In 1981, business wasn't looking so great at Harley-Davidson. The company's bikes—legendary as they were—had been struggling to climb from an industry-wide slump created by Japanese makers flooding the market…

Why UFC's New York City Debut Is Such a Big Deal, and How Brands Are Cashing In

Sport’s audience is global and millennial

The mixed martial arts franchise Ultimate Fighting Championship has never been in such fighting form. Since it was founded in 1993, it has become an established part of the sports…

Vote for the Best and Worst Brand Extensions

Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

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