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Topic: Harley-Davidson

Racing Extinction

Discovery Leverages Global Reach in Multi-Network Upfront

New shows feature a race to the moon, endangered species and a blue-collar king

It's not uncommon to hear hyperbolic talk at upfront presentations, but when Discovery Channel president Rich Ross talked about reaching for the moon at the network's presentation in New York…

There's No Wrong Way to Ride a Harley in New 'Roll Your Own' Campaign

Text-heavy ads try to break stereotypes

Harley-Davidson has always celebrated the individuality of the rider, and the motorcycle brand cranks that up in new ads from agency Wolfes LLC. Themed "Roll Your Own," the work tries…

Harley-Davidson Revs Up the Holidays With 'Silent Night' Spot

All is calm, for a change

Anyone who has lived next door to a motorcycle owner knows that "Harley-Davidson" and "sleep in heavenly peace" rarely go together. But this special holiday video for the brand creates…

Indian Motorcycle Punks Harley-Davidson in Fun, Sneaky Ad

Colle+McVoy offers a choice

Iconic motorcycle brand Harley-Davidson is taken down a notch in this fun, simple new spot for Indian Motorcycle, which takes a hard left three-quarters of the way through. Great use…

Perspective: A Whole Different Hog

Harley-Davidson hasn't survived this long just by making cool bikes

It may come as a surprise to the admirers of chrome-coated fenders and the “potato potato” voice of V-twin motors that the actual task of selling a Harley-Davidson isn’t as…

Tweeters of the Pack

Harley-Davidson turns to its riders and Twitter in new social effort

Twitter users @staci281, @Hacksaw and @RohammedAli are, respectively, an honors student, a chef and a third-grade teacher, but they have one thing in common: They all proudly ride Harley-Davidsons—and they…

Talk to Her

Despite the strides women have made over the years, marketers are just now waking up to the New Woman

It won’t come as a revelation to many that Harley-Davidson markets to women, the focus of several of the iconic motorcycle brand’s digital initiatives and promotional events. What might surprise…

Longer Rides Are Better in Harley-Davidson's Ads

Documentary outperforms latest brand spot

While most brands are focusing on shorter and shorter ads, Harley Davidson, ever the rebel, has been slapping up long, documentary-style videos with slow-talkin' men and slow soulful pickin'. Though…

Harley breaks cage in first crowdsourced ad

This should get picked over a bit more than your regular TV commercial. Harley-Davidson today breaks its first crowdsourced advertising since linking up with Victors & Spoils. The minute-long spot…

Real brands target vampires for 'True Blood'

True Blood, the HBO vampire series that kicks off its second season next month, has embarked on a marketing blitz. And while its ill-fated Bloodcopy adver-blog deal with Gawker…

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