Topic: Harley-Davidson

Harley-Davidson Revs Up the Holidays With 'Silent Night' Spot All is calm, for a change

Anyone who has lived next door to a motorcycle owner knows that "Harley-Davidson" and "sleep in heavenly peace" rarely go together. But this special holiday video for the brand creates…

December 17, 2013, 11:23 AM EST

Indian Motorcycle Punks Harley-Davidson in Fun, Sneaky Ad Colle+McVoy offers a choice

Iconic motorcycle brand Harley-Davidson is taken down a notch in this fun, simple new spot for Indian Motorcycle, which takes a hard left three-quarters of the way through. Great use…

July 18, 2013, 3:18 PM EDT

Perspective: A Whole Different Hog Harley-Davidson hasn't survived this long just by making cool bikes

It may come as a surprise to the admirers of chrome-coated fenders and the “potato potato” voice of V-twin motors that the actual task of selling a Harley-Davidson isn’t as…

July 26, 2012, 6:39 AM EDT

Tweeters of the Pack Harley-Davidson turns to its riders and Twitter in new social effort

Twitter users @staci281, @Hacksaw and @RohammedAli are, respectively, an honors student, a chef and a third-grade teacher, but they have one thing in common: They all proudly ride Harley-Davidsons—and they…

March 6, 2012, 12:01 AM EST

Talk to Her Despite the strides women have made over the years, marketers are just now waking up to the New Woman

It won’t come as a revelation to many that Harley-Davidson markets to women, the focus of several of the iconic motorcycle brand’s digital initiatives and promotional events. What might surprise…

February 27, 2012, 12:29 AM EST

Longer Rides Are Better in Harley-Davidson's Ads Documentary outperforms latest brand spot

While most brands are focusing on shorter and shorter ads, Harley Davidson, ever the rebel, has been slapping up long, documentary-style videos with slow-talkin' men and slow soulful pickin'. Though…

September 13, 2011, 9:49 AM EDT

Harley breaks cage in first crowdsourced ad

This should get picked over a bit more than your regular TV commercial. Harley-Davidson today breaks its first crowdsourced advertising since linking up with Victors & Spoils. The minute-long spot…

February 15, 2011, 11:10 AM EST

Real brands target vampires for 'True Blood'

True Blood, the HBO vampire series that kicks off its second season next month, has embarked on a marketing blitz. And while its ill-fated Bloodcopy adver-blog deal with Gawker…

May 28, 2009, 6:15 AM EDT