Har-Bowl | Adweek Har-Bowl | Adweek
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Topic: Har-Bowl

Type
It's Game On for Second Screen While CBS secures separate ad deals for Super Bowl live stream, NFL and Verizon intercepts with big smartphone play

There’s not a lot of common ground between digital media and television, but huge live events—especially the Super Bowl—are just as important for both media because they guarantee vast numbers…

January 28, 2013, 12:03 AM EST

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