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Topic: Hanes

Hot and Hairy Men Unite in This Delightfully Zany Paean to Hanes Cooling Technology

No need to suffer

What do a biker dude, a lumberjack, Santa Claus at the mall, a kindly bespectacled scientist type with a goofy accent, and some doofus in a gorilla suit have in…

Ad of the Day: Michael Jordan Is Back for Hanes and Ready to Judge Your Piss-Poor Golfing

Basketball legend marks 25 years as brand's spokesman

Michael Jordan is back on TV for Hanes, once again intimidating the hell out of the mere mortals graced by his presence. Previously, he was quietly judging his fellow first-class passenger,…

Crackle and Spark Ink NewFronts Deal

Media shop gets first look at Bryan Cranston's new series

Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed. Spark services clients such as ConAgra brands…

Ladies, Hanes Wants to Know the Color of Your Panties

And they double dog dare you to tell Twitter

Hanes is asking women to overshare on social media by telling the world the color of their undies. They're pretending that revealing your panty color is some sort of slightly…

Hanes' 'Destruction' Videos Generate 8 Million Views

Brand lead talks about underwear maker's digital push, including 2.7 million Facebook fans

Hanes chief branding officer Sidney Falken has been with the Winston-Salem, N.C.-based firm for 23 years, originally starting out as an assistant marketing manager for its boys underwear division when…

A Holiday Look Back: The Dumbest Gift Ads Ever

From cigarettes to spark plugs, 8 bad ways to say 'I love you'

If you’re reading this right now, there’s a good chance you’re still trying to find that perfect holiday gift. And if you’re a marketer, you’re probably also worried about how…

Ad of the Day: Hanes

Brand's ComfortBlend T-shirts are even softer than wearing kittens

Stupid sight gags never go out of style, particularly when they involve kittens. That appears to be the solid thinking behind the new Hanes spot from The Martin Agency (and MJZ…

Jordan's Hanes Hitler 'stache raising a furor

That new Michael Jordan campaign for Hanes, which we wrote about last week, really does have people buzzing, though it's not Jordan's "lie-flat collar" that they're fixated on. Viewers…

Michael Jordan surly as ever in Hanes effort

Michael Jordan and his Hitler mustache are back working for Hanes, educating laypeople about the brand's Lay Flat Collar shirts in a new campaign. Jordan and his annoying airplane…

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