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Topic: Halo

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

July 17, 2014, 3:21 PM EDT

Microsoft Tells Advertisers It's Committed to Content With Xbox Shows Interactive key to viewing

Microsoft’s Xbox studio arm is getting ready to churn out shows. The company rolled out a lineup of new entertainment projects at today’s NewFronts presentation to pitch the ad world…

April 28, 2014, 7:18 PM EDT

Did Machinima Just Get Shafted? Spielberg project is either vindication, or reminder of the pecking order

Microsoft announced last week that it plans to collaborate with Steven Spielberg on an original, live-action series based on the massively popular game Halo. The deal is part of the…

May 30, 2013, 12:00 AM EDT

Machinima Preps for Season 2 of Mortal Kombat Warner Bros.-produced hit coming this spring

There’s no such thing as appointment TV, or a "must buy" in the digital video world—yet. But Machinima thinks it might have the closest thing in Mortal Kombat, and the…

December 3, 2012, 6:00 AM EST

American Express, Xbox Sync Up to Change Up Console Advertising Companies piloting offers program in Halo 4

Marketing on gaming consoles can be as hard as completing the “Mile High Club” campaign in Call of Duty: Modern Warfare. Brands can post billboards in racing games or create…

November 1, 2012, 6:01 PM EDT

Halo 4 Trailer Produced by David Fincher Tells Master Chief's Origin Story Latest in a hallowed ad series

Live-action advertising has become as much a part of the Halo franchise as gun-wielding aliens and multiplayer maps. The new trailer for Halo 4, directed by Tim Miller of Scott…

October 22, 2012, 9:47 AM EDT

Halo 4 Trailer Ushers In New Era for Game With a Proud History Twofifteenmccann spot launches fresh trilogy

Microsoft continues its tradition of exceptional live-action trailers for its blockbuster Halo game series with a new promo that just premiered at E3 for the upcoming Halo 4. The title,…

June 6, 2012, 8:45 AM EDT

Ad of the Day: Microsoft Halo Guess which cybernetically enhanced supersoldier is going to college?

In a new campaign from Crispin Porter + Bogusky, Microsoft follows the latest celebrity who's headed off to college this fall. But he's not a tween singer or a movie…

July 14, 2011, 2:23 PM EDT

'Halo' fallen-heroes light sculpture complete

Before the launch of Halo: Reach, we mentioned that the game's marketing included a "virtual monument" created by fans worldwide. Well, now the 3-D light sculpture is complete, and…

October 4, 2010, 9:23 AM EDT

Spartan flies a jetpack around in 'Halo' stunt

The marketing for Halo: Reach has run the gamut from quiet exposition to ass-kicking action. What it's been missing is a guy dressed as a Spartan flying around with…

September 15, 2010, 4:14 PM EDT

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