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Topic: Halloween

More Tricks Than Treats: November Sweeps Begin on Halloween Ratings predictably meager as HUT levels plummet

By a quirk of the calendar, this year’s November sweeps began on Halloween night and will end on the night before Thanksgiving. Bad news, good news. In kicking off on an evening…

November 1, 2013, 3:01 PM EDT

Ad of the Day: How Do You Get a Ghost Out of Your 1996 Honda Civic? With an exorcism, of course

It's Halloween, folks. And you know what that means? Time to roll out the "spooky" marketing stunts! The yearly onslaught of Halloween-themed viral ads has become a tradition that's getting…

October 31, 2013, 3:12 PM EDT

Halloween Poll: Is Oreo or Tide's 'The Shining' Vine Best? Season is ripe for six-second branded fun

Halloween is a scary good opportunity for brands to have fun with Twitter's nascent video platform, Vine. Tide has been doing several Vine videos in the spirit of the holiday, including…

October 31, 2013, 6:07 AM EDT

Has Halloween Become the Start of Fall Cable? Some big horror shows have completely changed the landscape

Since AMC first unleashed The Walking Dead in 2010, Halloween has served as a launch pad for horror-themed cable series. The obvious synergies aside, Oct. 31 is a great night…

October 28, 2013, 10:01 PM EDT

Tide’s Halloween Vines Are Now Everywhere And with the help of Digitas, brand keeps cranking them out

Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using…

October 27, 2013, 10:45 PM EDT

Ad of the Day: The Year's Meanest, Funniest, Grossest, Cutest Halloween Spot Crest and Oral-B punk kids

The best way to keep teeth clean and healthy is to ban Halloween candy altogether. Crest toothpaste and Oral-B toothbrushes explore that possibility in this hilarious ad by giving a…

October 25, 2013, 11:41 AM EDT

Benjamin Moore Paints It Black With a Halloween Prank at a Haunted Hotel Martin ambushes the pros

IDEA: Get the job done right, and get out. Painters like to work quickly—and no more so than when the job site is a spooky, abandoned hotel where centuries-old ghosts…

October 22, 2013, 10:13 AM EDT

Tide Is Using 7 Vines for Halloween—a Killer Time of Year for Social Video This just makes way too much sense

Talk about low-hanging fruit (perhaps blood oranges). Tide has debuted a fun, seven-part Halloween campaign using Vine, Twitter's increasingly popular six-second mobile-social video platform. The first video, which went live this…

October 18, 2013, 11:57 AM EDT

The Spot: Heart of Darkness CPR makes you undead in this gruesome zombie PSA for Halloween

IDEA: Zombies crave braaaains, but they're also fond of heaaaarts. Your heart keeps you alive, after all, and zombies need you alive to devour you. So, it stands to reason…

October 23, 2012, 4:50 AM EDT

Ad of the Day: Kmart Draftfcb shows off a dizzying array of Halloween costumes, and sets a world record in the process

Looking for a killer Halloween costume? Check out this killer Kmart commercial first. The dizzying 90-second spot, from Draftfcb in Chicago, distills the essence of a live event held earlier this…

October 22, 2012, 10:46 AM EDT

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