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Topic: Halloween

Volvo Finds Another Use for LifePaint: Keeping Kids Safe and Illuminated on Halloween

Innovative product also finds retail distribution

Volvo's LifePaint—an invisible, spray-on substance—was invented to take some of the fear out of cycling at night. And now, it's being put to good use on the scariest night of…

Tesco Ambushes Poor Shoppers in a Tricked-Out 'Spookermarket' for Halloween

Did that cart just move?

Boy, a lot of creeps work at Tesco these days. Or so it would seem from BBH London's "Spookermarket" campaign, which includes an amusing 90-second hidden-camera video, shot in one of…

A Girl With a Disability Appears as Princess Elsa in Target's Halloween Ad

When quiet inclusion speaks volumes

Not long after removing the gender labels in its toy section, Target has once again impressed the social justice wing of the Internet—this time by using a model with braces…

Pizza Hut Has Several Tips for Halloween, Including Giving Each Kid a Full Pizza

BuzzFeed-style video has more practical ideas, too

Charlie Brown gets a rock every darn time, but the kids in this video get full freakin' pizzas on their trick-or-treating route. Pizza Hut takes a page out of the Buzzfeed…

Snickers' Halloween Ad Profiles a Guy Who's Scary Good at Carving Pumpkins

Jon Neill's creations always look hangry

You might think you carve a mean pumpkin, but Jon Neill will kick the orange pulp and seeds out of you any day of the week—particularly in October, when his…

Chipotle Dresses Up as Scary Fast-Food Chain Cheapotle for Halloween

Flavor-injected chicken with decorative grill marks, anyone?

Chipotle always has fun on Halloween with its annual Boorito fundraiser—offering a $3 burrito, bowl, salad or tacos from 5 p.m. until closing to those wearing costumes, with proceeds (up…

Chobani Dresses Dogs Up in Costumes in Adorable Ad for Halloween

How can you go wrong?

Petco had a whole Halloween contest around dressing up pets this month, but you don't have to be a pet brand to get in on that action. Droga5 did this…

Santa 'Sleighs' Dracula in Betabrand's Murderous Video Game About Christmas Creep

Kringle cannot be stopped

Betabrand satirizes Christmas creep in its first video game, Santa Sleighs Halloween, as you play as Mr. Claus armed with a blunderbuss and a candy cane shiv. Your mission? To…

'Dumb Ways to Die' Returns With a Trick-or-Treat Halloween Special

No one is safe when the ghouls come out

"Dumb Ways to Die," the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a Valentine's Day ad. And now it's…

Peeps Do Their Best to Get Scary for Halloween

The dark side of the cute Easter candy

More sweet. Less scary. That's the promotional campaign, not the ingredient list. The perennial Easter favorite Peeps continue to try to become a year-round candy with these "peepified" illustrations for Halloween.…

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