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Topic: Halloween

Why Americans Are Lining Up to Look Like Donald Trump This Halloween

Politics is popular, says new study—but facial features rule

When Americans answer the doorbell this Halloween, there's a very good chance that nestled among the usual ghouls, zombies and vampires will be … Donald Trump. The high-powered New York…

Volvo Finds Another Use for LifePaint: Keeping Kids Safe and Illuminated on Halloween

Innovative product also finds retail distribution

Volvo's LifePaint—an invisible, spray-on substance—was invented to take some of the fear out of cycling at night. And now, it's being put to good use on the scariest night of…

How a Zombie-House Marketer Is Fleshing Out Its Twitter Strategy for Halloween

Keyword targeting and context

Hey, Twitter user, do you and your friends want to get "trapped in a room with a zombie" for Halloween? That's essentially the pitch this week from Room Escape Adventures, an…

Love It or Hate It, Candy Corn Rules the Trick-or-Treat Bag

The story behind the century-old waxy treat that frightens half of America

According to the National Confectioners Association, some 35 million pounds (about 9 billion kernels) of candy corn will be manufactured this year. Americans are expected to buy 20 million pounds…

Tesco Ambushes Poor Shoppers in a Tricked-Out 'Spookermarket' for Halloween

Did that cart just move?

Boy, a lot of creeps work at Tesco these days. Or so it would seem from BBH London's "Spookermarket" campaign, which includes an amusing 90-second hidden-camera video, shot in one of…

A Girl With a Disability Appears as Princess Elsa in Target's Halloween Ad

When quiet inclusion speaks volumes

Not long after removing the gender labels in its toy section, Target has once again impressed the social justice wing of the Internet—this time by using a model with braces…

Pizza Hut Has Several Tips for Halloween, Including Giving Each Kid a Full Pizza

BuzzFeed-style video has more practical ideas, too

Charlie Brown gets a rock every darn time, but the kids in this video get full freakin' pizzas on their trick-or-treating route. Pizza Hut takes a page out of the Buzzfeed…

Target's New Website Helps Trick-or-Treaters Find Best Candy Haunts in the Neighborhood

Aimed at a mobile generation

Americans have many, many options nearby to buy their Halloween candy, so Target is offering a little technological fun to get an edge on the competition. The Minneapolis-based chain debuted…

Snickers' Halloween Ad Profiles a Guy Who's Scary Good at Carving Pumpkins

Jon Neill's creations always look hangry

You might think you carve a mean pumpkin, but Jon Neill will kick the orange pulp and seeds out of you any day of the week—particularly in October, when his…

This Week’s Must-Haves: LG’s New Smartwatch Is Super Luxe

Plus, chic weather-proof kicks and a smart Halloween solution

This week, Adweek is showcasing an elegant smartwatch, a smart surveillance system, a high-tech way to keep your Halloween pumpkin flickering and more. Take a look!

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