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Topic: Halloween

More Tricks Than Treats: November Sweeps Begin on Halloween Ratings predictably meager as HUT levels plummet

By a quirk of the calendar, this year’s November sweeps began on Halloween night and will end on the night before Thanksgiving. Bad news, good news. In kicking off on an evening…

November 1, 2013, 3:01 PM EDT

Ad of the Day: How Do You Get a Ghost Out of Your 1996 Honda Civic? With an exorcism, of course

It's Halloween, folks. And you know what that means? Time to roll out the "spooky" marketing stunts! The yearly onslaught of Halloween-themed viral ads has become a tradition that's getting…

October 31, 2013, 3:12 PM EDT

The Top 20 Halloween Videos From Brands on Vine and Instagram Tide kills it, but an automaker crosses the line first

It's the first big Halloween for Vine and Instagram videos. And while Tide and Oreo have been doing some scary-fun seasonal stuff on the platforms, they're hardly the only brands…

October 31, 2013, 11:55 AM EDT

Watch the Worst Halloween Commercial Ever Don't buy your kids a mask from Silver Shamrock

The first Halloween movie is a classic. Halloween III: Season of the Witch, was not good. For one thing, it had nothing to do with the rest of the series.…

October 31, 2013, 10:38 AM EDT

Halloween Poll: Is Oreo or Tide's 'The Shining' Vine Best? Season is ripe for six-second branded fun

Halloween is a scary good opportunity for brands to have fun with Twitter's nascent video platform, Vine. Tide has been doing several Vine videos in the spirit of the holiday, including…

October 31, 2013, 6:07 AM EDT

AT&T's Kids Do Their Own Halloween Ad, and No One Throws Up Candy's milder effects

So far, the Halloween ad of the year has to be Publicis Kaplan Thaler's puke-fest for Crest and Oral-B, with the kids who get hilariously punked by healthy candy. But…

October 29, 2013, 11:25 AM EDT

Has Halloween Become the Start of Fall Cable? Some big horror shows have completely changed the landscape

Since AMC first unleashed The Walking Dead in 2010, Halloween has served as a launch pad for horror-themed cable series. The obvious synergies aside, Oct. 31 is a great night…

October 28, 2013, 10:01 PM EDT

Tide’s Halloween Vines Are Now Everywhere And with the help of Digitas, brand keeps cranking them out

Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using…

October 27, 2013, 10:45 PM EDT

Ad of the Day: The Year's Meanest, Funniest, Grossest, Cutest Halloween Spot Crest and Oral-B punk kids

The best way to keep teeth clean and healthy is to ban Halloween candy altogether. Crest toothpaste and Oral-B toothbrushes explore that possibility in this hilarious ad by giving a…

October 25, 2013, 11:41 AM EDT

Trying to Sell Your 'Slightly Haunted' Condo? Century 21 Can Help. Halloween ads filmed in Mullen creative's home

As if putting Walter White's house on the market a few weeks back for Breaking Bad's finale weren't enough, Century 21 and Mullen return with five fun videos that channel…

October 25, 2013, 8:49 AM EDT

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