Topic: Hallmark

For Hallmark Channel, Christmas Is the Most Wonderful (and Lucrative) Time of the Year

Network airs 8 weeks of around-the-clock holiday programming

Now that Thanksgiving is over, most networks are preparing to roll out their Christmas-themed shows and specials for December. But Hallmark Channel is way ahead of them. The cable network's…

Why Hallmark Is Ditching TV, and Sentimental Ads, for a Bit of Biting Humor This Holiday

Snapchat partnership also helps anchor #KeepsakeIt

Hallmark might be trying to break your heart before the holidays because watching Grandpa being forced to forego ham in favor of a tofu brick is enough to make even…

Hallmark's Mother's Day Ads Are Shockingly Edgy. Just Kidding, They're Really, Really Sappy

Ready for more love and gratitude for moms?

Adland's trend toward weepy gratitude continues, just in time for Mother's Day, as Hallmark rolls out a series of videos from Leo Burnett in which people express love and appreciation…

You Know Gay Ads Have Gone Mainstream When Even Hallmark Is Making Them

Meet Eugenia and Corinna

The mainstreaming of ads with gay couples, which really accelerated in 2014 thanks to brands like Honey Maid, continues into 2015—and now it's Hallmark's turn to join in. The greeting-card company…

Hallmark Apologizes and Stops Selling Ornament That Replaced 'Gay' With 'Fun'

Pretty much pissed off everyone

Opinionated Internet users left, right and center are heating up like chestnuts roasting on an open fire over Hallmark’s decision to replace the word “gay” with “fun” in the Christmas…

Reimagining the Greeting Card

New ways to say 'I love you'

In a digital world, the giving of a physical greeting card is becoming more of a novelty than an expectation. According to Mintel International Group, the greeting card industry is…

Battle Over Time Bandits

Dueling remakes of the Terry Gilliam classic cause legal squabble

A legal battle over the 1981 Terry Gilliam classic Time Bandits could mercifully derail both a remake and a miniseries spinoff of the dark comedy — for now. RHI Entertainment, which…

Swan Song for Greeting Cards? Maybe Not

As Mother's Day nears, paper-card brands are preparing a charm assault

Ready, kids? With a mere 20 days left before Mother’s Day, soon dad'll buckle you into the Prius for the annual trip to the mall so you can pick out…