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Topic: Gyro

HP Calls on All of Its Agencies to Improve Leadership Diversity Within a Year

BBDO, Gyro and others have 30 days to submit proposals

HP chief marketing and communications officer Antonio Lucio has called on all of its agencies to put forward a proposal outlining how each agency will improve on the number of…

Corporate Culture Has Become the Most Powerful Force in Forging Partnerships

Research shows authentic values even trump innovation

Companies are no longer judged on what they say, but rather on what they do. That is why whatever goods or services you are selling, business will always be better…

60% of Execs Would Rather Work With Firms That Care About Culture

Focus on that, not dominance or even innovation, in pitches

Culture not only helps draw the best talent to your company, but as a new study from the Fortune Knowledge Group and ad agency Gyro found, it also helps other…

Lincoln Financial Eyes 3 Finalists for Its Creative Account

Media spending totaled $25 million last year

Lincoln Financial Group is in the late stages of a creative search. The company, which last year spent about $25 million in media, is weighing three finalists for its creative account,…

Your Company’s Value Hinges More on Emotion Than Data

It's what your clients feel about you, not what they know, that matters

Every business decision has a twin called justification. Justification’s role in business life is to make the decision look smart and protect it from criticism. That’s why justification loves data. Illustration:…

62% of Execs Rely on Gut Instincts When Forging Partnerships

Study shows business still hinges on relationships

Sixty-five percent of executives say that subjective factors such as company culture and corporate values increasingly make a difference when evaluating partnership proposals, according to a study from The Fortune…

The Whole Culture of a Business Should Be Built on Its ‘Why’

How can brands tap into the power of human relevance?

Business. The word used to conjure up dreary images of briefcases and pressed shirts.  Illustration: Sam Brewster But this perception as we know it has shifted radically. Today, the idea of business…

88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets

Few are cutting back, per Forbes/Gyro study

There's a healthy strain of cautious optimism among senior marketing executives in the United States, per a quarterly report by Forbes Insights and ad agency Gyro. Thirty-nine percent of execs plan…

Tate & Lyle Hires Gyro

Brand consolidates assignments

Food ingredients seller Tate & Lyle has consolidated the global lead role on its creative, media and public relations work at gyro. The brand, which manufactures ingredients like Splenda and Sucralose…

Customers Want Emotional Connections, Not Data

What moves us?

Dad, I have a dream. I want to sell my ideas.” I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children…

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