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Topic: Gyms

The Awesome Chalkboard Musings of a Jersey City Gym

Joe D'Allegro's copywriting will stop you in your tracks

The humble sidewalk chalkboard—it's not the most heralded of advertising media. But Synergy Fitness Club in Jersey City, N.J., has elevated its chalkboard musings to an art form. For several…

Gold's Gym peddles other kinds of strength

This is a nice campaign in a dreary category. Gold's Gym is looking to shed any lingering perceptions that its clientele is mostly steroid-stuffed meathead weightlifters. It had McKinney craft…

Outrun the Grim Reaper at your Crunch gym

An old guy runs on a treadmill. The Grim Reaper runs on the treadmill behind him. Most gyms make you leave your scythe in the locker room. This Crunch Fitness…

Gym ad's recycled fatties joke offends again

People in England (horizontally challenged and not) are voicing their displeasure with the ad above, for the Cadbury House health club, urging people to lose weight—or risk looking…

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