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Topic: Guthy-Renker

Can Agencies Win If They Don't Play the Spec Pitch Game?

The pros and cons of creating free work to win work

When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders…

PopSugar Hires Two Execs to Lead Marketing, Advertising Efforts

New staffers tasked with pushing 'growth and expansion'

The celebrity and lifestyle site PopSugar is staffing up its advertising and marketing team with two new executive-level hires. Colette Dill-Lerner, formerly vp of Internet marketing at Guthy-Renker, will work on…

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