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Topic: Gun Control

This Folk Song About Severed Fingers Is Actually a Gun Violence PSA for Millennials

'Keep your finger off the trigger'

Grey New York makes a ton of gun violence PSAs—from the famously brutal (and award-winning) "Ed" spot in 2013 to this year's stunt in which it opened a gun store…

Ad of the Day: Gun Violence PSA Makes Heartbreaking Statues From Victims' Clothes

FCB's 'Unforgotten'

Eight victims of gun violence are memorialized in lifelike but faceless plaster statues in FCB Chicago's "The Unforgotten," a traveling public-service installation and media campaign. Created for the Illinois Council Against…

Ad of the Day: Here's What Happens When You Open a Gun Store in the Middle of NYC

Every weapon has a history

States United to Prevent Gun Violence and its agency, Grey New York, have teamed up for some truly hard-hitting PSAs, including 2013's famous "Ed" spot, which won a Silver Lion…

Powerful 'Lockdown' PSA Marks a Grim Statistic: Nearly 100 School Shootings Since Newtown

The new reality in American classrooms

Classroom lockdown drills—at my first grader's school and every other school in America—have become the norm since the tragedy at Newtown, two years ago this Sunday. The powerfully sad PSA…

Remarkable Ads Protest the Absurdity of the Open-Carry Gun Policy at Kroger

Skateboards no, firearms yes

Agencies have taken many approaches to creating memorable gun-control ads. Grey Toronto's latest work for Moms Demand Action, opposing an open-carry gun policy in Kroger supermarkets, is thought-provoking—and notably restrained…

Comic Icon Archie Will Die Taking a Bullet for a Gay Politician

Small-town everyman becomes a media martyr

Archie Andrews, the iconic American comic book character introduced 73 years ago, will die this month when he takes a bullet meant for an openly gay U.S. Senator who supports…

Children Tell Parents to 'Lock It Up' in Merkley's Gun Safety Ads

A welcome role reversal

Merkley + Partners takes the kids' side in its new campaign for gun safety, with boys and girls questioning why adults don't go to greater lengths to hide their firearms. In…

New Ads Take On Gun Control

Spots aim to hit their mark

The debate around gun violence in America has long been heated (and will likely be even more so after this weekend's deadly rampage in Isla Vista, Calif. and the multiple…

Powerful Anti-Violence Film Wants You to Unload Gun Companies From Your 401(k)

'They will respond to economic pain'

Unload Your 401(k), a powerful three-minute film from Grey New York, takes aim at a new target in the debate over guns in America: the pocketbooks of firearms companies. The video…

Devastating Gun-Control Ad Reminds You That Kids and Firearms Don't Mix

Grey's follow-up to Lion-winning 'Ed' spot

Grey New York and its client, States United to Prevent Gun Violence, won a silver Lion in Film at Cannes last year for "Ed," their brutal spot about gun violence,…

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