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Topic: Gun Control

Powerful 'Lockdown' PSA Marks a Grim Statistic: Nearly 100 School Shootings Since Newtown The new reality in American classrooms

Classroom lockdown drills—at my first grader's school and every other school in America—have become the norm since the tragedy at Newtown, two years ago this Sunday. The powerfully sad PSA…

December 9, 2014, 3:24 PM EST

Remarkable Ads Protest the Absurdity of the Open-Carry Gun Policy at Kroger Skateboards no, firearms yes

Agencies have taken many approaches to creating memorable gun-control ads. Grey Toronto's latest work for Moms Demand Action, opposing an open-carry gun policy in Kroger supermarkets, is thought-provoking—and notably restrained…

November 5, 2014, 11:56 AM EST

Comic Icon Archie Will Die Taking a Bullet for a Gay Politician Small-town everyman becomes a media martyr

Archie Andrews, the iconic American comic book character introduced 73 years ago, will die this month when he takes a bullet meant for an openly gay U.S. Senator who supports…

July 15, 2014, 9:39 AM EDT

Children Tell Parents to 'Lock It Up' in Merkley's Gun Safety Ads A welcome role reversal

Merkley + Partners takes the kids' side in its new campaign for gun safety, with boys and girls questioning why adults don't go to greater lengths to hide their firearms. In…

June 25, 2014, 4:04 PM EDT

New Ads Take On Gun Control Spots aim to hit their mark

The debate around gun violence in America has long been heated (and will likely be even more so after this weekend's deadly rampage in Isla Vista, Calif. and the multiple…

May 25, 2014, 8:35 PM EDT

Powerful Anti-Violence Film Wants You to Unload Gun Companies From Your 401(k) 'They will respond to economic pain'

Unload Your 401(k), a powerful three-minute film from Grey New York, takes aim at a new target in the debate over guns in America: the pocketbooks of firearms companies. The video…

May 6, 2014, 8:57 AM EDT

Devastating Gun-Control Ad Reminds You That Kids and Firearms Don't Mix Grey's follow-up to Lion-winning 'Ed' spot

Grey New York and its client, States United to Prevent Gun Violence, won a silver Lion in Film at Cannes last year for "Ed," their brutal spot about gun violence,…

April 9, 2014, 10:24 AM EDT

Chilling Gun-Control Ad Uses 911 Calls From Night of Trayvon Martin's Killing Stand-your-ground laws in crosshairs

Floyd Russ is getting pretty good at gun-control advertising. The Grey New York producer worked on the famous "Ed" spot for States United to Prevent Gun Violence, which won a…

August 20, 2013, 12:50 PM EDT

'Bribe the Senate' Gun-Control Campaign Is Altered Because, Well, Bribes Are Illegal Goodby creatives avoid jail time

A jokey-yet-serious campaign called Bribe the Senate, intended to get the U.S. Senate to at least discuss the idea of mandatory background checks on gun purchases, has hit a legal…

July 25, 2013, 1:09 PM EDT

U.S. Senators Paired With Shooting Victims on Powerful Gun-Control Website 'They don't work for you'

"They Don't Work for You," a gun-control campaign from Brooklyn design shop Guts & Glory, is intended to stir the emotions of the faithful and give them simple, direct and…

April 26, 2013, 9:04 AM EDT

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