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Topic: GumGum

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In-Image Ads Can Now Be Programmatic, Too GumGum partners with Xaxis to automate buying for its unusual promos

GumGum, a company that offers ads appearing inside Web images, is partnering with Xaxis to sell its unusual inventory programmatically. Indeed, whether one is talking about TV, online video, display…

September 19, 2014, 7:08 AM EDT

LG's Bottom-of-the-Page Ads Are Getting a 2.1% Click-Through Rate Appliance firm has been testing new GumGum unit

Top-of-the-page banner ads don't have the greatest reputation in terms of moving the sales needle, so why not see if they work better affixed at the bottom of the screen?…

December 6, 2013, 11:24 AM EST

Big Brands Give Small Tech Firms a Shot Springpad, GumGum and Lattice score clients

Today, Breville will embark on the Specialty Coffee Association's annual event in Boston to sell its coffee machines, espresso grinders and tea makers. Just as the business card has gone…

April 10, 2013, 8:01 AM EDT

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