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Topic: Gum

DDB Adds Another Mars Brand

Royal Canin arrives sans pitch

Gum, candy and now pet food. DDB, which became a Mars roster shop in 2008 when the company acquired Wrigley and three years later added candy brands like Skittles and Starburst,…

Does Chewing Gum Make You Look Like a Fool? Brand Tests Identical Twins to Find Out

Seems quite the opposite

Here's an unusual two-for-one deal from Del Campo Saatchi & Saatchi for Beldent gum. The Mondelez brand, known as Trident in the U.S., staged "Almost Identical," a social experiment/marketing installation…

Trident Gum Airs Its Own TV Commercial Made From a Single Vine

Brooklyn musicians make it short and sweet

Traditional TV may soon be overgrown with Vines. Big players like Dunkin' Donuts, Nissan and Virgin Mobile have all either aired TV spots created on the Twitter-owned six-second video platform or…

Universe's Most Indulgent Gum Gets a TV Commercial to Match

A true party in your mouth

Stimorol Sensations, a South African gum that appears to be the same thing as Trident Layers, claims to be the most indulgent gum in the universe. In its latest spot…

Stride Gum Makes a Gaming App That You Control by Chewing

Put your jaws into it

"Everyone wants to control video game characters by chewing. Right? Right?!" Working off a brief that apparently read something like that, Stride Gum, Wieden + Kennedy London and Johnny Two…

Orbit Gum Helps You Vanquish Giant Annoying Talking Meat and Potatoes

Also, gnarly self-eating nachos

I've had way worse airline seatmates than the annoying, anthropomorphized, Jinx-playing serving of meat and mashed potatoes depicted in Energy BBDO's new commercial for Orbit gum. Beats getting stuck with…

Gum Election 2012: Stick It to the Candidate You Hate the Most

A cynical take on this year's race

In the event that your polling place was destroyed by Hurricane Sandy, you can still vote for president early by smearing gum on the candidate you hate the most. Gum…

Mentos Are Great for Covering Up Your Naughty Bits

Martin ads mirror target magazines' content

After the fake Mentos commercial we enjoyed yesterday, it's time for the real thing—a new print campaign by The Martin Agency for Mentos Pure Fresh gum. Four new ads have…

The Spot: Chewing Is Believing

A guy finds the confidence to be cool with his ex in W+K's first Stride ad

IDEA: For years under JWT, Stride was "the ridiculously long-lasting gum." Wieden + Kennedy in London, which took over U.S. ad duties in December, felt that positioning had lasted a…

Talking Wad of Stride Gum, Left for Dead, Is Reunited With Its Chewer

JWT Puerto Rico slapped together four new spots for Stride featuring an emotionally troubled green gumwad who's been left to ponder his mortality under a high school desk. He wallows…

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