Guitar Hero | Adweek Guitar Hero | Adweek

Topic: Guitar Hero

Obama Taps Video Games for Early Voting Partners with EA to spur early voting in swing states

How crucial are the swing states in the presidential race? So crucial that President Obama is once again taking the chase for votes to the virtual battlegrounds of the video…

September 14, 2012, 10:09 AM EDT

McCann's gamers highly stimulated by Xbox

The dude's enraptured look toward the end of this U.K. spot (posted below) by McCann Erickson for the Xbox 360 is, to cop a phrase from another McCann…

November 9, 2009, 11:36 AM EST

Doritos wants all losers to play 'Guitar Hero'

AMV BBDO in London tells the sad-sack story of would-be rock star "Alan" in this amusing four-minute-plus music video for Doritos, pushing the brand's tie-in with Guitar Hero in the…

October 5, 2009, 11:34 AM EDT

Playmates give Hefner a 'Guitar Hero' show

Here's the new Guitar Hero 5 spot from Crispin Porter + Bogusky, in which 10 Playmates put on an air-guitar show for Hugh Hefner in the Playboy Mansion. "What? I…

September 9, 2009, 11:20 AM EDT

Kurt Cobain back on stage in 'Guitar Hero 5'

Fred Astaire danced with one Dirt Devil, and before you knew it, marketing folks were reanimating corpses faster that you could say "Herbert West." Now, it's Gen X's turn…

August 28, 2009, 3:50 PM EDT

Hoops coaches strip for a 'Guitar Hero' spot

Here's the new Guitar Hero commercial with college-basketball coaching legends Bob Knight, Rick Pitino, Roy Williams and Mike Krzyzewski yukking it up with Metallica. As Guitar Hero's Risky Business ads…

March 30, 2009, 11:07 AM EDT

Everyday bike heroes get in Droga5's face

Droga5 really did its job with the Guitar Hero World Tour bike video, as the dorks are now crawling out of the woodwork. Not in adulation or in awe, but…

November 25, 2008, 9:02 AM EST

Droga5 outdoes itself with 'Bike Hero' viral

Before I'd finished watching this viral video about Guitar Hero World Tour, I was already suspecting Droga5. Sure enough, the clip is a meticulous creation from the same people who…

November 24, 2008, 8:08 AM EST

Bizarre 'Guitar Hero' supergroup rocks out

We knew Rock Band was a hit, but apparently it was so successful that Guitar Hero, which came first, is now practically the same game. This "Risky Business" ad for…

October 28, 2008, 9:10 AM EDT

Real sponsorship for simulated rock 'n' roll

Rrrraawww-twang! Jose Cuervo Black is the title sponsor of the 2008 U.S. Air Guitar Championships. Brrr-brrr-yaaa-wha-wha- whaaa! Per Brandweek: “The push comes as air guitar has emerged as a wildly…

June 18, 2008, 12:42 PM EDT