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Topic: Guinness

Clio Sports Awards Reveals Its 2015 Gold, Silver and Bronze Winners

R/GA leads way with 19 wins

Clio Sports, an event honoring excellence in sports marketing and advertising, announced its gold, silver and bronze shortlist winners for the second annual Clio Sports Awards Monday.  "This year, our winners represent…

How JWT Brazil and Dolby Captured the Iconic Sound of Coke Being Poured Over Ice

The refreshing crackle of pliers snapping a VHS

When it comes to creating the sensation of being inside a Coca-Cola while it's being poured over ice, sound is everything. That's why JWT Brazil partnered with Dolby for a new…

Ad of the Day: Guinness Africa Thrillingly Celebrates Being 'Made of Black'

Kanye West track propels launch

Guinness's provocatively themed "Made of Black" campaign links the color of its beer to the vibrant spirit of young Africans. AMV BBDO in London, working with BBDO offices in Africa, launched…

My Goodness, a Blonde Guinness!

Brewer hopes new lager will expand its appeal in the U.S.

Like so many foreigners before it, Ireland’s most famous beer brand is hoping that an all-American look will make it more popular in the U.S. Guinness will debut a Blonde American…

Adweek's Top 5 Commercials of the Week: July 4-11

A Thai tearjerker, a Lego lesson and a well deserved beer. Vote for your favorite spot

In this week's best ads, two mobile companies—Samsung and Thailand's DTAC—are as far away in their marketing approaches as they are geographically, with the former continuing its attacks on Apple…

Ad of the Day: Guinness Has Made the Only Ad You Need to See This Fourth of July

Cheers to absent friends

Guinness is on a roll globally with its "Made of More" advertising. Now, for the Fourth of July, the brand has released the latest installment of the campaign in the…

Adweek's Top 5 Commercials of the Week: Jan. 10-17

Inspiring to horrifying. Vote for your favorite spot

In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due,…

Ad of the Day: Congo's Sapeurs Star in the Best-Dressed Guinness Commercial Ever

Central African elegance

When global marketers portray Africa, the goal is usually humor or pity. Rarely do brands treat Africans as cultural equals, much less as inspirational role models. Breaking that trend is…

Guinness' Wheelchair Basketball Ad Spun Circles Around Competitors in Q3

And Dawn's spot was a slam dunk, too, per Ace Metrix

Guinness' "Friendship" was the most effective TV beer spot during the third quarter, according to Ace Metrix, which also ranked the ad No.1 when comparing how all other brands competed…

The World's Best Commercials, 2012-13

See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

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